Amazon now lets developers create their own AR and VR apps

Anne Freier | November 29, 2017

Mobile Advertising

eCommerce giant Amazon has unveiled a new service that aims to make it easier for developers to create their own virtual reality and augmented reality as well as 3D apps.
The new Amazon Sumerian platform enables developers to build virtual environments for mobile devices, web browsers, head-mounted displays and digital signage.
Publishers don’t require any specialist 3D graphics or programming knowledge to get started.
Once an immersive environment is built, the developer can create 3D characters which are called Hosts that narrate the app and guide the user.
Other 3D objects and animated characters can also be added.
Currently, Amazon Sumerian supports browsers with WebGL or WebVR graphics rendering including Google Daydream, HTC Vive, Oculus Rift, and iOS devices.
Marco Argenti, VP of technology at Amazon Web Services, explains:

“Customers across industries see the potential of VR and AR technologies for a wide range of uses—from educating and training employees to creating new customer experiences. But, customers are daunted and overwhelmed by the up-front investment in specialised skills and tools required to even get started building a VR or AR application. With Amazon Sumerian, it is now possible for any developer to create a realistic, interactive VR or AR application in a few hours.”

Sumerian users won’t have to install any software and developers pay for the storage of their 3D features only.

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