Amazon Music and Twitch partner on live streams in-app

Anne Freier | September 4, 2020

App Business

Amazon Music and Twitch have announced a partnership that will allow music artists to live stream their performance on the Amazon Music app.

Some 55 million Amazon Music customers will be able to more seamlessly switch between live performances and recorded music in this way.

Twitch is owned by Amazon Music and boasts around 1,000 recording artist accounts that are already connected for livestreams.

“The combination of live streaming, coupled with the on-demand playback of songs on Amazon Music is groundbreaking,” said Ryan Redington, Director, Amazon Music.

“We’re providing artists with more tools to instantly engage with fans, and this new feature couldn’t arrive at a more crucial time in the industry. More than 1,000 artists have already connected their Amazon Music accounts to Twitch, and this is just day one. Together with Twitch, we’re making it possible for artists across all genres, at all moments of their careers, to harness the social power of live streaming to create more engagement with their recorded catalog.”

The launch comes at a time when real-world gigs have been drastically restricted due to COVID-19 lockdowns.

The integration also makes it easier to discover new music and shows through push notifications and updates.

Check out the list of upcoming events from featured artists below:

  • The Killers’ Brandon Flowers and Ronnie Vannucci Jr. will join Amazon Music September 4th at 1PM ET to answer fan questions about their latest album, Imploding the Mirage.
  • Soul singer and storyteller Nicole Atkins will host a variety series Wednesdays at 7PM ET with performances and interviews with friends and artists including Elle King, Cut Worms and Whitney.
  • Amazon Music UK will stream the Heavy Music Awards 2020 live from the HMA’s London offices September 3, 2020 at 8:30pm BST / 3:30pm ET and feature performances from The HunnaHolding AbsenceHeart Of A CowardWargasmColdbones and HAWXX.
  • Capital One City Parks Foundation’s SummerStage Anywhere will stream exclusive digital performances (Tuesday’s at 7PM EST) spanning Latin, World, Hip-Hop, Jazz and more for its weekly concert series.

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