Motion tech developer Adtile has entered a partnership with South Korean LG Uplus to power the telecoms company’s entire mobile network and WiFi stations for 1,000+ publishers in the country. Adtile will be utilising its Motion Ads, which provide a better way to gain audience attention.
Adtile Motion Ads
Motion Ads have a 30% engagement rate and 23 second participation time with a CTR of up to 10%. It allows marketers to create ads which are more like an app or a mini game, letting users twist, steer, tilt and shake their phones in participation. The Adtile motion framework detects the movement and logs the experience in real-time.
Nils Forsblom, CEO and founder, Adtile Technologies, says:
“Adtile will offer LG Uplus users a beautiful and engaging ad experience. We know LG Uplus will enjoy the new creative platform for their mobile advertising campaigns and higher engagement and click-through rates.”
Advertisers simply select a template and can incorporate their own creatives to generate responsive HTML5 ads for iOS and Android. Chihon Park, VP of LG Uplus, adds:
“LG Uplus is a company dedicated to offering our users the best mobile experience and that includes creating the best mobile ad solutions for our publishers. Adtile’s Motion Ads will allow us to offer the best tools to build mobile experiences for brands that want to stand out in the mobile ad-space.”