Following the successful launch of its US business, mobile data exchange Adsquare has set its sights on the Asia Pacific (APAC) region. Today, the company announced that it will be focusing on expanding its operations in Singapore. Adsquare now has offices in New York, London, Madrid, Paris and Berlin. Additionally, the company plans to expand its focus into Hong Kong, Japan, Taiwan, South Korea and Australia in the next few months.
The company noted that its self-service Audience Management Platform had grown 400% in revenue in 2017. The platform now has over 2,500 active users across 12 markets.
Tom Laband, CEO and co-founder of adsquare explained:
“After the sweeping success of adsquare growing in the US in 2017, we’re heading off to expand our business in the Asia-Pacific region. This decision comes as a logical step and is driven by the high demand from our clients and partners for precise and validated mobile audience data we get from global agency groups and platforms in the region.”
However, the move to APAC is also driven by higher demand from clients and partners in the region. Indeed, much of the region’s digital growth is led by mobile.
The Interactive Advertising Bureau (IAB) predicts that in APAC more than 517 million mobile subscribers will be added to the 2.5 billion smartphone users globally in 2020.
Mobile is dominating in Asia with mobile programmatic significantly on the rise. Ad spend forecasts for Singapore predict it to reach $376.5 million to account for 23.8% of total media dollars and this percentage is projected to grow to 30.8% by 2020.
“APAC holds the key to future international growth as more consumers adopt mobile devices and brands improve the user experience. In-app and mobile advertising is taking a momentum and so is the demand from marketers to get access to validated and precise mobile audience data at scale for more personalised and relevant experience,” added Laband.