Ads in mobile games may lead to more purchases than social or video platforms

Anne Freier

In Mobile Advertising. April 16, 2019

Consumers still care about where they see adverts with mobile games being their preferred destination (16%) compared to YouTube (15%), Instagram (8%) and Snapchat (7%).

According to the latest 2019 Brand Safety Survey by ad provider AdColony, consumers are also more likely to make a purchase after seeing an ad in mobile games (26%), as opposed to YouTube (18%), Instagram (13%) or Snapchat (7%).

The majority of consumers (60%) said they encountered hateful and inappropriate content on Facebook raising serious questions over brand safety on the social media platform. Roughly one third (31%) felt the same about YouTube and 20% also noticed undesirable content on Google.

Unsurprisingly, 49% of respondents feel that offensive content next to an ad has a negative effect on a brand, whilst 39% said it had no impact.

60% of respondents also believe it impacts the social platform negatively.

Meanwhile, 49% of respondents added that they still encountered fake news on Facebook, compared to 25% of YouTube and 20% on Google.