Extended reality (XR) monetisation platform, Admix, has just launched programmatic 3D ads for virtual and augmented reality environments for the first time.
The format lets advertisers feature their products within a 3D environment. This means consumers can interact with products natively within a game, virtual reality or augmented reality experience.
For example, a soda advert could allow the consumer to pick up a bottle for a more immersive experience.
“3D ad product placements are the ultimate next generation ad experience. Historically, advertising has adapted to each new media platform. Flat content will progressively be replaced by spatial content that we consume through headsets or glasses,” said Sam Huber, CEO of Admix.
“3D ads offer brands the opportunity to become part of the story instead of being an annoyance to consumers. Users are never forced to interact with them, but if they want to engage, it becomes experiential marketing providing the choice to learn about a product.”
According to Admix testing, engagement with 3D ads could increase consumer interaction rates up to 20x compared to web ads.
The new XR format will be available programmatically via Admix’s supply side platform and PubMatic and Verizon demand side platforms.