Adjust expands team to push mobile marketing sales goals in 2020

Mobile measurement and fraud prevention company, Adjust, has just appointed Bill Kiriakis as SVP of Global Sale and Silvia Buermann as VP of Global Sales Operations.

Both bring 20 years of sales experience in digital marketing analytics to the team.

Kiriakis will be leading the company’s growth and regional expansion through management of its go-to-market sales strategies. He previously worked at Net Perceptions, Coremetrics, Omniture and AgilOne.

“Mobile advertising spending will only accelerate as virtually every brand has an app,” Kiriakis commented. “I am excited to help build on all of the amazing success the Adjust team has accomplished over the past 8 years in onboarding such great clients and helping them achieve their marketing goals.”

Meanwhile, Buermann joins Adjust from Ap Annie where she was Territory Director for Central & Eastern Europe, Nordics, Russia & CIS.

“Mobile phones touch every part of our lives and are where change is going to happen,” Buermann commented. “I look forward to helping further Adjust’s success in the dynamic mobile marketing space by enabling our sales teams around the world to do their jobs more efficiently.”

Adjust now works with more than 32,000 apps including heavyweights such as Monzo, Careem, Takeaway.com, N26 and Zalando.

Shawn Bonham, Chief Revenue Officer at Adjust, added:

“Adjust is starting 2020 with a lot of growth momentum from last year’s funding, acquisitions and hiring of top talent. Bill and Silvia’s complementary leadership will be integral to achieving our sales goals as we progress toward becoming one unified platform for all a mobile marketer’s needs.”