Mobile brand advertiser, Kargo, has appointed Adam Chandler as the firm’s first Chief Business Officer.
Chandler will be overseeing operations as well as the firm’s revenue stream across direct, programmatic and self-service businesses. He’ll be based at Kargo’s New York office and report to CEO and Founder Harry Kargman.
Joining from Rubicon Project, Chandler previously held the position of SVP of Revenue and oversaw the company’s largest revenue stream efforts of over $600m annually. He was instrumental in securing key partnerships and distributing Rubicon technologies.
His expertise in digital, mobile and programmatic is further supported by previous roles at Millennial Media, Jumptap and Yahoo!.
Harry Kargman says:
“During the last fifteen years, Adam has consistently bridged the gap between new technology and the world’s largest advertisers, and we’re thrilled to have such an innovative thinker join the Kargo family. Adam will be instrumental as we continue to innovate and help our clients execute compelling mobile campaigns within premium content environments that align with their image.”
Kargo creates rich media campaigns for over 200 brands including Unilever, Procter & Gamble and Verizon, and holds media partnerships with publishers such as Hearst and CBS Interactive.
“Throughout my career, I’ve gravitated toward companies that are at the forefront of cutting-edge technology, and Kargo is no exception. I’m looking forward to using my experience in the tech, mobile and AI industries to further Kargo’s exciting portfolio of products.”
Chandler will be joining Kargo at a key time in the company’s history, following a year of international expansion as well as programmatic and software business launches.