78 million people have downloaded Super Mario Run, and 5% paid for the full version

Andy Boxall

In App Business. February 1, 2017

super mario run

Nintendo’s first major mobile game release, Super Mario Run, has been downloaded 78 million times since it launched. This comes from Nintendo president Tatsumi Kimishima, and reported by Bloomberg’s Yuji Nakamura on Twitter.

Additionally, 5% of that number have paid for the full version of the game, or around 4 million people. This was lower than hoped. Super Mario Run is free to download and includes the first three levels, but anyone who wants to play beyond this must pay a one-off charge of $10/£10.

Nintendo’s latest smart revenue highlights Super Mario Run’s effect

nintendo smart revenue

Further reporting from Nintendo’s announcement by a Niko Partners analyst shows effect Super Mario Run has had on Nintendo’s smart device revenue at the end of 2016. It reached 7275 million yen, up from just under 2,000 million yen the quarter before.

Available only on iOS at the moment, the game will be released for Android in March, when Nintendo’s second mobile title, Fire Emblem Heroes, will also be released.