A study has revealed that 42% of individuals have booked a hotel using a smartphone, and that mobile devices are the number one travel accessory. The data comes from hotels.com’s mobile travel tracker.
According to the stats, the five most important factors for people using a mobile app or website to book a hotel are:
- 54% said the right payment method must be offered
- 48% looked for genuine guest reviews
- 48% said the price must be offer the best value
- 46% wanted detailed information
- 43% wanted to see plenty of hotel photos
Hotels.com examines the most important mobile options for hotel bookers
It’s while in bed with a partner that mobile devices are most used to book hotels, according to the tracker, with 27% selecting this option, followed by 23% doing so at the office. The study also states 52% of travelers say mobile devices make them more spontaneous, and 42% indicate they have made a same-day mobile hotel booking.
Mobile makes travelers more spontaneous
Mobile usage doesn’t end when a booking has been made, and people are keen to use their devices when traveling. Outside of social media and map use — 40% and 32% respectively said these were the most popular apps — 40% want to leave a hotel review using their smartphone, 33% want a self-check-in option, 32% will accept push notifications from their hotel, and 31% would like an instant message service to the hotel.
The hotels.com Mobile Travel Tracker contains data gathered from 9,200 travelers from 31 different countries.