42% of people have used a smartphone to book a hotel, and 27% do so while in bed

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A study has revealed that 42% of individuals have booked a hotel using a smartphone, and that mobile devices are the number one travel accessory. The data comes from hotels.com’s mobile travel tracker.

According to the stats, the five most important factors for people using a mobile app or website to book a hotel are:

  • 54% said the right payment method must be offered
  • 48% looked for genuine guest reviews
  • 48% said the price must be offer the best value
  • 46% wanted detailed information
  • 43% wanted to see plenty of hotel photos

Hotels.com examines the most important mobile options for hotel bookers

hotels most important

It’s while in bed with a partner that mobile devices are most used to book hotels, according to the tracker, with 27% selecting this option, followed by 23% doing so at the office. The study also states 52% of travelers say mobile devices make them more spontaneous, and 42% indicate they have made a same-day mobile hotel booking.

Mobile makes travelers more spontaneous

hotels spontaneous

Mobile usage doesn’t end when a booking has been made, and people are keen to use their devices when traveling. Outside of social media and map use — 40% and 32% respectively said these were the most popular apps — 40% want to leave a hotel review using their smartphone, 33% want a self-check-in option, 32% will accept push notifications from their hotel, and 31% would like an instant message service to the hotel.

The hotels.com Mobile Travel Tracker contains data gathered from 9,200 travelers from 31 different countries.

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