35% more mobile game downloads during lockdowns

Mobile device users downloaded 35% more mobile games per week in March 2020 compared to January, according to research by App Annie and IDC published today.

The Gaming Spotlight 2020 Review report provides a detailed review of the impact of coronavirus on the gaming industry in the first quarter of 2020.

Hardcore gamers who played games for at least 15 hours a week were more receptive to banner ads compared to gamers who played less often.

One in 10 mobile gamers said they “liked” in-game video ads, while 53% remain neutral to the format.

Attitudes to rewarded video ads remain particularly positive (23%) while 18% of mobile gamers liked in-game playable ads

Unsurprisingly, the share of apps with ad SDKs installed rose from 83% in January 2019 to 89% by the end of the year.

Mobile gaming is set to extend its global lead over PC gaming by 2.8x and 3.1x over game consoles.

During the first three months of the year, games represented almost 70% of total global consumer spending for the iOS App Store and the Google Play Store. However, consumers spent 50% more on iOS and Android games.

They accounted for around 40% of downloads.

Meanwhile, in-app subscriptions were driving much of consumer spending in non-gaming categories.

Portable games with real-time multi-player and co-op game modes attracted some of the highest consumer spending.

A few sub-genres emerged to perform particularly well during coronavirus lockdowns including simulation, trivia, board, casual and adventure games.

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