Top Influencer Marketing Companies (2021)

Updated: June 24, 2021

Influencer marketing itself is growing rapidly, with a predicted $370 million spend by 2027. That is largely, but not exclusively, due to brands relying on the established trust between the influencer and their audience to sell their products. Individuals are no longer interested and are tacitly aware of the traditional forms of advertising – so, instead, influencer marketing provides a native approach that is more engaging when it is executed correctly.  Now, as a branch of the digital marketing field, Influencer marketing consists of Influencer Marketing Agencies (teams of marketers), Influencer Marketing Platforms (web-based software) and combinations of these two. In this section we cover both.

Now, “So what is influencer marketing?” you may ask.

According to Wikipedia, influencer marketing is defined as:

“A form of marketing in which focus is placed on influential people rather than the target market as a whole.”

Influence marketing is one of the latest forms of marketing. It facilitates specific brands to sell their products and services via their endorsement by social media platforms users with extremely big followship, established reputation and trust with their audience. In a sense, it presents an iteration of a movie or music celebrity endorsement of products that took off back in the 40s and 50s of the last century but on a much bigger scale. Speaking of scale, thanks to the enormous popularity of social media platforms it’s based on, Instagram Influencer marketing, YouTube Influencer marketing, and TikTok Influencer marketing are the most prominent kinds that exist today.

Influencer marketing campaigns are typically run on a global basis, with agencies’ focus firmly on verticals such as fashion and beauty, travel and lifestyle, celebrity and entertainment, sports, gaming, health and fitness, parenting, and business and tech and more.

With today’s extreme proliferation of social media, we see that among hundreds of millions of users some get to be extremely popular, so popular that they can influence other people’s decisions on what to try, purchase or subscribe to. At the same time, these days people don’t engage with brand ads as they used to or simply block it with AdBlock alike plugins in their browsers. So brands needed another way to reach out to their potential clients and so the Influencer Marketing platforms emerged as the answer to tackle this problem.

The other reason for Influencer marketing to emerge was Gen Z, teenagers are notoriously hard to be reached out to and engaged via any other, more traditional, marketing channel. This generation tends to make a buying decision based on what people they trust have to say about it and these people are called social media celebrities or Influencers.

Most often a payment model influencer marketing campaigns are based on is the CPM one, it implies paying a certain amount for every 1,000 views of an ad. How much money do influencers actually make depends on multiple factors, including but not limited to – a particular social media platform, an influencer follower size, her / his engagement rate, her / his audience demographic. Some companies take money deposits from brands to pay influencers only once the job is done, hence securing this way brands investment.

Influencer marketing campaigns are typically run on a global basis, with agencies’ focus firmly on verticals such as fashion and beauty, travel and lifestyle, celebrity and entertainment, sports, gaming, health and fitness, parenting, and business and tech and more.

Influencer Marketing Platforms

Influencer Marketing Platforms offer a direct way for brands to connect and work with influencers that are listed on a particular platform. Essentially these platforms help influencers to monetize their social media channels and brands to reach out to their potential customers or increase engagement with their current ones.

Connecting social media influencers with brands

Here is how the system works for both sides. Every influencer listed on a platform gets a profile that provides contact information about her/him and their social media accounts statistics. Every brand, that comes on a platform to look for a particular influencer(s) to work with, can, using a number of filters, search an influencer platform database, and find influencers with the right audience to advertise a specific product or service to. Once a brand begins to work with an influencer(s), an influencer marketing platform starts to supply statistics to measure an impact from promotions done by an influencer(s). Influencers get a financial reward (some platforms offer gifts instead of money) for every promotion they run for a brand.

Typically, influencer marketing platforms focus on the following functions:

  • Search and Discovery – to provide a built-in search mechanism to find influencers. Search can be performed based on criteria that characterize either influencer and her / his audience. Types of search include – by platform, by follower count, by influencer demographic info, by influencer audience demographic info.
  • Contact & contract management – to provide contact information for each influencer, it allows brands to communicate with influencers directly, negotiate payment and hire them for a specific campaign. Also, this function covers handling of various regulatory compliance matters.
  • Campaign content management – to manage ad text and graphic creatives, hashtags, @mentions, campaign duration, deadlines, giveaway/sweepstake details and other ad campaign features for multiple brands and influencers.
  • Promotion and amplification of an influencer ad content – to reinforce an impact generated with an influencer content for a brand via paid advertising on social media.
  • Influencers compensation – to handle a payment process to multiple influencers, it includes payments escrowing, tax compliance, transactions via PayPal / other electronic payment systems.
  • Analytics & Reporting – to analyze an impact that an influencer ad campaign creates for a brand’s product. Reports may consist of the following information – publication confirmation, views, reach, engagements, ROI calculations, real-time analytics, URL tracking.

The crucial role that an influencer marketing platform plays for a brand is that it helps it to understand who are the people who follow a particular influencer and what impact that influencer creates for its product. A paramount value that such a platform brings to the table for an influencer is that it provides her/him the way to get in touch with multiple brands, endorse their products and get paid.

Some influencer marketing platforms also offer a service layer where they help source influencers, manage campaigns and develop creatives.  Whereas others focus more on providing pure self-service, platform or tool.

There are influencer marketing platforms that focus on a particular platform (Instagram, Snapchat, Youtube) however, the majority operate across a number of different social channels. Similarly, some influencer marketplaces are known for sourcing influencers in particular areas of the market or verticals whereas others have a wider positioning.

Top Influencer Marketing Platforms and Agencies

  • Trend - We help brands produce content that converts through our network of microinfluencers. We are a marketplace for brands and creators.
  • The Cirqle - Conversion-driven Influencer Marketing Platform
  • SEM Nexus - Startup App Marketing Experts
  • Intellifluence - Influencer marketing made easy
  • Moburst - Mobile Done Right
  • JustControl.it - Get Your Digital Marketing Under Control

Influencer marketing agencies

Influencer marketing is far from easy, however, as multiple brands now compete with one another in the same space. Bespoke campaigns that are heavily monitored and adapted – while in the process – are often successful. That’s where influencer marketing agencies come into the picture: they specialize in a range of content platforms, delivering campaigns across Tiktok, YouTube, Facebook, Instagram, Snapchat and Twitter.

An Influencer marketing agency allows brands to work with any influencer, no matter the reach, social media platform they are on, their size or affiliations. These agencies have a wealth of experience when it comes to vetting and selecting influencers and they often use data to see which influencers best fit with a specific brand. Essentially their job is to match brands advertising needs with influencers’ expertise in promotion via an agency marketing expert assessment and not a software algorithm match. Once this match is delivered, an influencer marketing agency’s goal is to make sure that a marketing campaign will go smoothly and efficiently and to provide a comprehensive report upon such campaign completion.

Influencer marketing agencies provide a variety of services and their basic functions are:

  • Identifying the influencers/content creators for a brand
  • Negotiating the rates with influencers on behalf of a brand
  • Offering a strategy for a brand’s campaign that will maximize engagement and audience reach
  • Approving influencers posts with brands before their publication
  • Running ad campaigns & capturing vital KPI in the process
  • Providing post-campaign analytics for brands

Now, once we’ve covered both Influencer marketing agencies and platforms, we’re ready to present you the top Influencer marketing companies for 2021. For each profile in the listing we provide a short company description, number of employees, year founded, annual revenue estimate, as well as social following and the website traffic.

List of influencer marketing companies

Trend

We help brands produce content that converts through our network of microinfluencers. We are a marketplace for brands and creators.

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201810-50---
User Generated Content and Influencer Marketing UGC.

Trend operates as a true marketplace.  This being said, there are no software fees, no subscriptions, or commitments required. Each creator has a fixed cost of $100 – You can come and go from the platform as you please. Whether you are an SMB, mid market, or enterprise business, Trend can adjust to your creative and influencer needs.

  • Services: User Generated Content, Influencer Marketing
  • Tagline: We help brands produce content that converts through our network of micro-influencers. We are a marketplace for brands and creators.
Learn more about Trend

SEM Nexus

Startup App Marketing Experts

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
-----
Adwords Apple Search Ads Facebook/Instagram ads App Store Optimization (ASO) Influencer Marketing With a combination of all of the above marketing tactics, and any new tool we....

There is a science to app marketing, and most companies do not know how to do it properly. We utilize every digital marketing tool at our disposal to get your app off the ground.

  • Services: Paid Search, Paid Social, ASO, Influencer Marketing
  • Offices:  New York, US
  • Tagline: Startup marketing experts
Learn more about SEM Nexus
FoundedEmployeesRevenuesSocialTraffic
201311-50$17m+3k+20,000

Moburst is a mobile growth marketing agency founded in 2013 with branches in the US and Tel-Aviv. Moburst’s clients include some of the biggest brands in the world such as Google, Uber, Reddit, YouTube, Samsung, and many other amazing startups, gaming companies, and brands. Its team of growth experts promoted 600+ products in the past seven years and helped many start-ups gain more organic users, boost ROI on paid media and improve their products. Its user acquisition is achieved through a selection of hyper-targeted, remarketing, influencers, and brand engagement campaigns get the right message to the right user, at the right time. Its mixture of media channels are ideal to fit your goals and budget, including RTB/exchanges, social, ad-networks, premium publishers, video, retargeting, influencers and search.

  • Services: Mobile Campaigns, Media Management and Optimization, Influencers Marketing, Mobile Strategy, App Store Optimization and SEO, A/B Testing, Product Consulting, Creative Production, Video Production, Social Management and Website Production.
  • Offices: New York, San Francisco and Tel-Aviv
  • Tagline: Doing mobile right
Learn more about Moburst

JustControl.it

Get Your Digital Marketing Under Control

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201910-50---

JustControl.it develops a tech marketing solution enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every slice of data.

  • Services: App Analytics
  • Tagline: Get Your Digital Marketing Under Control
  • Offices: Cyrpus
Learn more about JustControl.it

The Cirqle

Conversion-driven Influencer Marketing Platform

(0) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201510-505M2B22000

The Cirqle uses an estimated impressions number to outline potential reach during a brand’s campaign – this includes engagement, top influencers, posts and platforms. Their campaign brief pages offer a breakdown of pricing, timeline, product selection, deliverables and key messaging. The platform also utilizes feedback loops to improve each campaign with them.

  • Price: Free to sign up, price is discussed
  • Features: Campaign briefs, analytics, influencer profiles
  • Tagline: The only influencer marketing platform that can tie engagement to sales

 

Learn more about The Cirqle
FoundedEmployeesRevenuesSocialTraffic
201610-50---
. Intellifluence is the largest warm influencer marketing network in existence with over 100,000 verified creators.

Intellifluence is the largest warm influencer marketing network in existence with over 100,000 verified creators; each and every influencer has opted-in to work hand-in-hand with brands, saving you time by eliminating the need for cold outreach.

  • Tagline: Influencer marketing made easy
  • Services: Influencer marketing platform, ASO, social media marketing
  • Locations: USA

 

Learn more about Intellifluence

HireInfluence

Connecting Brands and Audiences Through Influence

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201110-50---
AWARD-WINNING INFLUENCER MARKETING AGENCY Recognized as an elite influencer agency, at HireInfluence we develop....

Recognized as an elite influencer agency, at HireInfluence we develop intent-driven influencer marketing campaigns that merge the needs of brands, audiences, and influencers. We hand-select influencers for each and every campaign to ensure an organic fit and authentic feeling content.

As a full-service influencer marketing agency we source and cast right-fit talent, develop creative content strategies, execute comprehensive, interactive, cross-channel influencer campaigns, and report back on campaign analytics.

  • Services: Marketing campaign strategy, Influencer relationships management, Campaign reporting
  • Offices: Houston, LA, New York, USA.
  • Tagline: Connecting Brands and Audiences Through Influence
Learn more about HireInfluence

trendHERO

All-in-One influencer marketing tool

(0) REVIEWS
FoundedEmployees
201910-50
trendHERO is All-in-One influencer marketing platform for Instagram.

trendHERO is All-in-One influencer marketing platform for Instagram. It\'s a must have tool for influencers discovery, fake followers detection, audience interests and demographics analysis. There are also advanced features like 500 Similar Influencers Search, Audience overlaps and Ad Posts (database of influencer previous integrations).

Learn more about trendHERO

IQ Data

YouTube influencer's audience data and discovery. TikTok influencer's audience data and discovery.

10
(1 vote)
(1) REVIEWS

YouTube influencer’s audience data and discovery.
TikTok influencer’s audience data and discovery.

Learn more about IQ Data

Goat

The Leading Global Social Influencer Marketing Agency

(0) REVIEWS
As an influencer marketing agency Goat is the bridge between brands and influencers connecting them in the....

Goat offers bespoke campaigns to drive digital results for brands. They do not own or manage any particular influencers or accounts, and only work with the most relevant influencers for the task at hand. They use performance data to inform everything they do: from influencer selection, time of posting and call to actions.

  • Tagline: The Leading Global Social Influencer Marketing Agency That Guarantees Results
  • Locations: Singapore, NYC, US, London, UK

 

Learn more about Goat

Carusele

Influencer Marketing Perfected

(0) REVIEWS
Carusele is an influencer marketing agency that boasts the ability to track, test and score in real-time the content....

Carusele is an influencer marketing agency that boasts the ability to track, test and score in real-time the content they produce. From this they can discover which content performs the best, allowing them to syndicate it out to target audiences. They also feature a Content Performance Index, an algorithmic ranking of a brand’s content. Since 2014 the agency worked with dozens brands from Beauty & Lifestyle, Entertainment, Food & Beverage, Retail & CPG industries, as well as Cause campaigns.

Learn more about Carusele

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