Top Influencer Marketing Companies (2021)

Updated: September 17, 2021

Influencer marketing itself is growing rapidly, with a predicted $370 million spend by 2027. That is largely, but not exclusively, due to brands relying on the established trust between the influencer and their audience to sell their products. Individuals are no longer interested and are tacitly aware of the traditional forms of advertising – so, instead, influencer marketing provides a native approach that is more engaging when it is executed correctly.  Now, as a branch of the digital marketing field, Influencer marketing consists of Influencer Marketing Agencies (teams of marketers), Influencer Marketing Platforms (web-based software) and combinations of these two. In this section we cover both.

Now, “So what is influencer marketing?” you may ask.

According to Wikipedia, influencer marketing is defined as:

“A form of marketing in which focus is placed on influential people rather than the target market as a whole.”

Influence marketing is one of the latest forms of marketing. It facilitates specific brands to sell their products and services via their endorsement by social media platforms users with extremely big followship, established reputation and trust with their audience. In a sense, it presents an iteration of a movie or music celebrity endorsement of products that took off back in the 40s and 50s of the last century but on a much bigger scale. Speaking of scale, thanks to the enormous popularity of social media platforms it’s based on, Instagram Influencer marketing, YouTube Influencer marketing, and TikTok Influencer marketing are the most prominent kinds that exist today.

Influencer marketing campaigns are typically run on a global basis, with agencies’ focus firmly on verticals such as fashion and beauty, travel and lifestyle, celebrity and entertainment, sports, gaming, health and fitness, parenting, and business and tech and more.

With today’s extreme proliferation of social media, we see that among hundreds of millions of users some get to be extremely popular, so popular that they can influence other people’s decisions on what to try, purchase or subscribe to. At the same time, these days people don’t engage with brand ads as they used to or simply block it with AdBlock alike plugins in their browsers. So brands needed another way to reach out to their potential clients and so the Influencer Marketing platforms emerged as the answer to tackle this problem.

The other reason for Influencer marketing to emerge was Gen Z, teenagers are notoriously hard to be reached out to and engaged via any other, more traditional, marketing channel. This generation tends to make a buying decision based on what people they trust have to say about it and these people are called social media celebrities or Influencers.

Most often a payment model influencer marketing campaigns are based on is the CPM one, it implies paying a certain amount for every 1,000 views of an ad. How much money do influencers actually make depends on multiple factors, including but not limited to – a particular social media platform, an influencer follower size, her / his engagement rate, her / his audience demographic. Some companies take money deposits from brands to pay influencers only once the job is done, hence securing this way brands investment.

Influencer marketing campaigns are typically run on a global basis, with agencies’ focus firmly on verticals such as fashion and beauty, travel and lifestyle, celebrity and entertainment, sports, gaming, health and fitness, parenting, and business and tech and more.

Influencer Marketing Platforms

Influencer Marketing Platforms offer a direct way for brands to connect and work with influencers that are listed on a particular platform. Essentially these platforms help influencers to monetize their social media channels and brands to reach out to their potential customers or increase engagement with their current ones.

Connecting social media influencers with brands

Here is how the system works for both sides. Every influencer listed on a platform gets a profile that provides contact information about her/him and their social media accounts statistics. Every brand, that comes on a platform to look for a particular influencer(s) to work with, can, using a number of filters, search an influencer platform database, and find influencers with the right audience to advertise a specific product or service to. Once a brand begins to work with an influencer(s), an influencer marketing platform starts to supply statistics to measure an impact from promotions done by an influencer(s). Influencers get a financial reward (some platforms offer gifts instead of money) for every promotion they run for a brand.

Typically, influencer marketing platforms focus on the following functions:

  • Search and Discovery – to provide a built-in search mechanism to find influencers. Search can be performed based on criteria that characterize either influencer and her / his audience. Types of search include – by platform, by follower count, by influencer demographic info, by influencer audience demographic info.
  • Contact & contract management – to provide contact information for each influencer, it allows brands to communicate with influencers directly, negotiate payment and hire them for a specific campaign. Also, this function covers handling of various regulatory compliance matters.
  • Campaign content management – to manage ad text and graphic creatives, hashtags, @mentions, campaign duration, deadlines, giveaway/sweepstake details and other ad campaign features for multiple brands and influencers.
  • Promotion and amplification of an influencer ad content – to reinforce an impact generated with an influencer content for a brand via paid advertising on social media.
  • Influencers compensation – to handle a payment process to multiple influencers, it includes payments escrowing, tax compliance, transactions via PayPal / other electronic payment systems.
  • Analytics & Reporting – to analyze an impact that an influencer ad campaign creates for a brand’s product. Reports may consist of the following information – publication confirmation, views, reach, engagements, ROI calculations, real-time analytics, URL tracking.

The crucial role that an influencer marketing platform plays for a brand is that it helps it to understand who are the people who follow a particular influencer and what impact that influencer creates for its product. A paramount value that such a platform brings to the table for an influencer is that it provides her/him the way to get in touch with multiple brands, endorse their products and get paid.

Some influencer marketing platforms also offer a service layer where they help source influencers, manage campaigns and develop creatives.  Whereas others focus more on providing pure self-service, platform or tool.

There are influencer marketing platforms that focus on a particular platform (Instagram, Snapchat, Youtube) however, the majority operate across a number of different social channels. Similarly, some influencer marketplaces are known for sourcing influencers in particular areas of the market or verticals whereas others have a wider positioning.

Top Influencer Marketing Platforms and Agencies

  • Trend - We help brands produce content that converts through our network of microinfluencers. We are a marketplace for brands and creators.
  • The Influencer Marketing Factory - The Go To For Influencer Marketing
  • Moburst - Mobile Done Right
  • Favoured - App Marketing Agency Co-Founded By Former Apple Marketing Lead
  • Intellifluence - Influencer marketing made easy
  • SEM Nexus - Startup App Marketing Experts

Influencer marketing agencies

Influencer marketing is far from easy, however, as multiple brands now compete with one another in the same space. Bespoke campaigns that are heavily monitored and adapted – while in the process – are often successful. That’s where influencer marketing agencies come into the picture: they specialize in a range of content platforms, delivering campaigns across Tiktok, YouTube, Facebook, Instagram, Snapchat and Twitter.

An Influencer marketing agency allows brands to work with any influencer, no matter the reach, social media platform they are on, their size or affiliations. These agencies have a wealth of experience when it comes to vetting and selecting influencers and they often use data to see which influencers best fit with a specific brand. Essentially their job is to match brands advertising needs with influencers’ expertise in promotion via an agency marketing expert assessment and not a software algorithm match. Once this match is delivered, an influencer marketing agency’s goal is to make sure that a marketing campaign will go smoothly and efficiently and to provide a comprehensive report upon such campaign completion.

Influencer marketing agencies provide a variety of services and their basic functions are:

  • Identifying the influencers/content creators for a brand
  • Negotiating the rates with influencers on behalf of a brand
  • Offering a strategy for a brand’s campaign that will maximize engagement and audience reach
  • Approving influencers posts with brands before their publication
  • Running ad campaigns & capturing vital KPI in the process
  • Providing post-campaign analytics for brands

Now, once we’ve covered both Influencer marketing agencies and platforms, we’re ready to present you the top Influencer marketing companies for 2021. For each profile in the listing we provide a short company description, number of employees, year founded, annual revenue estimate, as well as social following and the website traffic.

List of influencer marketing companies

Trend

We help brands produce content that converts through our network of microinfluencers. We are a marketplace for brands and creators.

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201810-50---
User Generated Content and Influencer Marketing UGC.

Trend operates as a true marketplace.  This being said, there are no software fees, no subscriptions, or commitments required. Each creator has a fixed cost of $100 – You can come and go from the platform as you please. Whether you are an SMB, mid market, or enterprise business, Trend can adjust to your creative and influencer needs.

  • Services: User Generated Content, Influencer Marketing
  • Tagline: We help brands produce content that converts through our network of micro-influencers. We are a marketplace for brands and creators.
Learn more about Trend

Obviously

Exceptional Influencer Marketing For The World's Iconic Brands

(0) REVIEWS
Obviously is a New York, US based influencer marketing agency that carries all steps of an Influencer marketing campaign such as influencer....

Obviously is a New York, US based influencer marketing agency that carries all steps of an Influencer marketing campaign such as influencer identification, communication, shipping products and finally results analysis. It works with Influencers on Instagram, YouTube, Twitter, Pinterest, Snapchat, as well as blogs. Among they clients are Lyft, Coca-Cola, Heineken, Warner Brothers and Google.

  • Tagline: Exceptional Influencer Marketing For The World’s Iconic Brands
  • Locations: NYC, SF, LA, US; Paris, France; Sydney, Australia

 

Learn more about Obviously

Matchmade.tv

Grow your business with intelligent influencer marketing

(0) REVIEWS
tv enables game developers and brands to grow their game through influencer marketing campaigns.

Matchmade is a performance-driven influencer marketing platform. It matches advertisers and influencers, for advertisers it allows to reach out audience on YouTube and Twitch, influencers get recommendations for products and games that match their channels.

  • Price: Free demo available, custom pricing
  • Features: Audience demographics, analytics, influencer selection
  • Tagline: Grow your business with intelligent influencer marketing
Learn more about Matchmade.tv

August United

End-to-end influencer marketing

(0) REVIEWS
August United is an influencer marketing agency that helps you achieve your goals and reach your core audience.

August United is an influencer marketing agency that helps brands achieve their goals and reach their target audience. They create core partnerships with influencers, conduct outreach, on-boarding, and, after the content goes live, they leverage paid social. Their number one aim is to activate influencers that drive business outcomes. The agency’s work with Influencers goes threefold – influencer strategy (identification, campaign concept development, performance control), influencer activation (marketing campaign amplification, awareness growing, engagement) and network development (influencer communities building).

  • Tagline: In a sea of sameness, influencers create a ripple effect.
  • Locations: Global

 

Learn more about August United

Neoreach

Social Intelligence Meets Influencer Marketing

(0) REVIEWS
NeoReach is an influencer marketing and social intelligence company.

NeoReach  is an influencer marketing and social intelligence company. Its platform allows marketers to find and manage influencers matching their objectives or import own list of influencers. A built- in automation helps users to manage relationships with influencers, their contact information, notes, contracts, and historical influencer campaign data. Intuitive analytics allow marketers to measure the core of marketing efforts and automatically verify influencer reach, brand alignment, and targeted message delivery, all while measuring real-time influencer post performance. Then export reports users need to share their results.

  • Price: custom pricing
  • Features: Influencer Marketing creator and industry analysis, cross-channel social profile and conversation analysis, consumer and brand analysis, custom reports, managed services.
  • Tagline: Social Intelligence Meets Influencer Marketing

Learn more about Neoreach

IMA

The Leading Agency for Digital Influencer Marketing

10
(2 votes)
(2) REVIEWS
IMA is an influencer marketing agency that helps brands to engage and reach audiences on a global basis.

IMA is an influencer marketing agency with offices in NY, US and Amsterdam, Netherlands, that helps brands to engage and reach audiences on a global basis. They feature a network of over 20,000 influencers and will match a brand to one of them based on data; creating a bespoke image for the brand. Clients with the agency include Calvin Klein, Mini, Diesel, Samsung and TomTom.

  • Tagline: The Leading Agency for Digital Influencer Marketing
  • Locations: London, UK, Singapore.

Learn more about IMA

Influencer Matchmaker

Your Creative Influencer Marketing Agency

(0) REVIEWS

Influencer Matchmaker helps brands by placing their products, services or messages in partnership with the most suitable influencers out there. They have worked with over 100 brands so far and both source and secure influencers for them. They also offer campaign management from the very beginning to the end.

  • Tagline: Your Creative Influencer Marketing Agency
  • Locations: Costock, UK
Learn more about Influencer Matchmaker

Billion Dollar Boy

Bright ideas. Made to be liked.

(0) REVIEWS
Billion Dollar Boy is a New York based influencer marketing agency.

Billion Dollar Boy is a New York based influencer marketing agency. Its team offers both strategy and execution related services to run effective influencer marketing campaigns. Working on a campaign strategy, Billion Dollar Boy marketers define campaign strategy, creative concepts and casting. The execution implies creators briefing, negotiation & contracting, content production, campaign management, paid social amplification and more. The effectiveness of results that Billion Dollar Boy delivers for brands based on analysis & benchmarking, access to proprietary tools, strategy optimization, ROI tracking, customized reports and annual planning.

Some of the brands the agency worked with are Primark, BMW, Bobbi Brown, Garnier.

  • Tagline: Bright ideas. Made to be liked.
  • Locations: London, UK; NYC, US
Learn more about Billion Dollar Boy

CROWD

A global, data-driven Influencer Marketing Agency

(0) REVIEWS

CROWD MEDIA is a global influencer marketing agency that partners with brands to create strategic, tailor fit campaigns with credible influencers to reach the brand’s goals. They help companies from different verticals embrace influencer marketing and amongst their clients you can find: Foreo, Bourjois, N26, Nescafé and Apple Music.

  • Tagline: A global, data-driven Influencer Marketing Agency
  • Locations: Amsterdam, Holland

 

Learn more about CROWD

Musefind

Find & Contact Real, Responsive Influencers. Grow your business.

(0) REVIEWS
Musefind is an Influencer Marketing platform that connects more than 18,000 influencers with brands to help them to....

Musefind is a Vancouver based influencer marketing agency. It helps brands to find and contact influencers and reach out more customers. To this day more than 4,000 small businesses could expand their reach with a help of Musefind.

  • Tagline: Start Growing Your Business Today!
  • Locations: Vancouver, Canada

 

Learn more about Musefind

Carusele

Influencer Marketing Perfected

(0) REVIEWS
Carusele is an influencer marketing agency that boasts the ability to track, test and score in real-time the content....

Carusele is an influencer marketing agency that boasts the ability to track, test and score in real-time the content they produce. From this they can discover which content performs the best, allowing them to syndicate it out to target audiences. They also feature a Content Performance Index, an algorithmic ranking of a brand’s content. Since 2014 the agency worked with dozens brands from Beauty & Lifestyle, Entertainment, Food & Beverage, Retail & CPG industries, as well as Cause campaigns.

Learn more about Carusele

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