In North America alone, the mobile gaming industry generates more than 10 billion US dollars on an annual basis. As a matter of fact, mobile games are responsible for 51% of the total revenue of the gaming vertical as a whole, but this also means that this industry is extremely competitive. For mobile game developers, finding the most effective revenue streams is the key to quickly scaling their companies and establishing themselves in the industry. User acquisition strategies have become one of the most popular techniques for these developers, and for good reasons. In simple terms, user acquisition techniques aim to get installs in the most cost-effective way possible. With this in mind, companies that develop mobile games need to work closely with their user … Continue reading User acquisition tips and strategies for the mobile gaming industry