At App Promotion Summit London (WFH), we were joined by Mari Tripolskaya (A/B Testing & ASO Account Executive @ SplitMetrics) who shared tips & data-driven insights on app store optimization.

The session covers:

✔️ How ASO and paid UA are connected
✔️ Why a focus on brand awareness is important
✔️ How to optimize creatives
✔️ Mobile A/B testing: why, how and what?
✔️ UA channels to focus on this year

You can check out the full video below: