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Powerful knowledge bombs from ebooks, white-papers and presentations produced by the world’s top app and social media leaders

A Comparison of Media Sources for Mobile App User Acquisition Facebook’s ‘Mobile App Ads’ are fast becoming the ultimate media source for app marketers. Fiksu recently studied 300 apps who advertised across Facebook and other sources to evaluate exactly how they compare, and the results were clear. Fiksu’s report reveals the... Bridging the Desktop/Mobile Divide: Understanding the technologies and tactics needed for success in a multi-channel world Despite mobile being adopted by more and more people, only a fraction of revenue is earned there compared to desktop advertising. Fiksu’s ebook outlines what’s stopping mobile marketers and offers advice on how to create a mobile marketing cross-device... Best Marketing Practices for Growing Your Mobile App In Fiksu’s ebook ‘Best Marketing Practices for Growing Your Mobile App’ mobile app marketers will learn the best proven practices that leading companies are using to build evergreen mobile app businesses. The ebook provides the following insights: How to... Biggest Changes in iOS 8 for App Marketers: Updating Your User Acquisition Strategy in Response With iOS 8 now released, the update has brought with it several new features that mobile app marketers should be aware of. Fiksu’s ebook, ‘Biggest Changes in iOS 8 for App Marketers’ looks at the most important changes in... 5 Essential Tips for App Marketing on Twitter With the introduction of Twitter’s ‘Mobile App Promotion’ (MAP) ad products, app marketers now have a great opportunity to promote their app to Twitter’s hundreds of millions of mobile users. Fiksu has created a guide on how to do just... Facebook Audience Network Investigation: Value Beyond CPI Fiksu has, along with Facebook, conducted testing and gathered information on vital loyalty data on both the Facebook news feed and the social media platform’s Audience Networks. Fiksu discovered that Facebook’s advertising channel is a key tool in acquiring... Top Tips and Techniques for Holiday App Marketing The holiday time of the year often creates a huge opportunity for app publishers to acquire lots of new users. There’s millions of tablets and phones given as gifts every year. It’s a competitive and important time of year... Top Five Mobile Marketing Mistakes Mobile marketing will prove to be a challenge to anyone, but there are some mistakes that are made that are more challenging than others – and more common too. Fiksu’s ebook ‘Top Five Mobile Marketing Mistakes’ explores how to avoid the worst... The Mobile Advantage: Engaging Audiences Throughout the Customer Journey We are all spending more and more time on mobile which means the amount of data available is growing at a rapid pace. Mobile marketers can use this as an advantage for their marketing efforts, increasing their engagement with... Mastering the Mobile Market: Retail There are many retailers out there that are unsure about how to really use mobile to drive their business forward. Some believe that mobile will not give them results at all. Fiksu’s ebook ‘Mastering the Mobile Market: Retail’ aims... Filling the Gaps: Uncovering Mobile’s Increasing Role in the Customer Journey Fiksu’s ebook ‘Filling the Gaps: Uncovering Mobile’s Increasing Role in the Customer Journey’ explores why the mobile platform has complicated the customer journey and changed user habits. But what can marketers do to integrate mobile into their marketing strategy? In... 5 Essential Tips for App Marketing on Facebook Fiksu presents their 5 essential tips for app marketing on the Facebook social media platform. From this ebook app marketers will learn how utilise the full power of Facebook to market their mobile app and achieve success. The ebook... Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It Retargeting is more important than most mobile marketers give it credit for. Instead of acquiring new users, the focus has now shifted on making sure marketers engage with their current users, maximising the value they get from each of... Mobile Retail Strategy Whitepaper Mobile has become a key part of IT strategy for the retail industry. Hedgehog lab has prepared this whitepaper on how to be successful in retail using mobile platforms. This covers the following areas: How to integrate new technologies A... How to Maximise Your Mobile Strategy The iabuk and Tamome have created a guide for app advertisers and app developers which will help them to maximise their mobile strategy. The guide looks at websites, mobile display, apps and search and provides tips for brands so they... 2015 App Reviewer Survey Big Ideas Machine’s ‘App Reviewer Survey’ was created to help developers understand how app reviewers choose which apps to review. An app review is a great way of helping to market an app, but what motivates these reviewers? The guide... How to Market Your App On A Shoestring Budget Big Ideas Machine’s ‘How to Market Your App On A Shoestring Budget’ is a 32 page free eBook that’s filled with tips on the key areas of mobile app marketing. Learn how to market your app while not spending a... 5 Tips to Monetise Your In-App Inventory App monetization is top-of-mind for every developer as most of the apps available on the app stores are Free. Generating ad revenue from your users via smart ad allocation and engaging placements is a must-have strategy for every developer. However,... Alternative App Stores Publishing Guide Alternative app stores offer up a raft of benefits for app developers and publishers and can form an important part of an app marketing and distribution strategy. So we’ve put together a guide to help out those looking to... A Developer’s Guide To App Marketing Paddle’s 27 page guide takes a look at some of the key marketing techniques that app developers can adopt to attract new users, drive more downloads and grow their app. The eBook covers the following: Using social media to attract new...