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Powerful knowledge bombs from ebooks, white-papers and presentations produced by the world’s top app and social media leaders

Avazu Mobile DSP In 2015 [INFOGRAPHIC] Avazu Mobile DSP has released this new infographic showing what they’ve been up to in the last year. From launching their closed beta test to in-stream video ads being supported, it’s all here. Mobile Advertising Playbook The mobile market represents a tremendous opportunity for marketers and publishers alike. But stakeholders face a major challenge and an increasingly crowded marketplace, and have lacked an affordable venue that can deliver high quality traffic and multiple choices. To... App Store Optimization for 2015 App Store Optimization is one of the major mobile app marketing technique to drive native mobile app traffic. According to multiple researches, up to 70% of all app downloads coming from search within the app stores. ASO is one... Chinese App Publishers Guide The Chinese app market is huge and potentially extremely lucrative for a developer with the right attitude, know-how and, of course, the right app. But with over 200 different app stores and more than 250 publishers, breaking into China’s app ecosystem... Facebook Carousel Ads: 6 Essential Tips For A Mobile App Campaign With the Facebook social media platform always changing and trying new things, the latest vital tool for app advertisers and app marketers are Carousel Ads. Carousel Ads allows marketers to include deep links, multiple images and videos in a... Can You Build A Million Dollar App? [INFOGRAPHIC] The crowded app economy is almost impossible to build a successful business from right? Wrong. The infographic below from Pollen VC and Priori Data shows that there are more developers building the million dollar app than ever before – 1887... The influence of location on cross-screen advertising [INFOGRAPHIC] The location and behavioural data advertising platform BlisMedia conducted research for a white paper on cross-screen advertising and summarised the results in the infographic below. Mobile Advertising 101 Mobile Advertising is complex. Programmatic, DSP, DMP, RTB, SSP…you’ve heard them before, but what do they all mean and how do they formulate the current mobile advertising landscape? The Mobile Majority has created Mobile University 101, an easy-to-use eBook... Offering Personalised Shopping Experiences using iBeacons hedgehog lab has created this useful whitepaper on the topic of ‘offering personalised shopping experiences using iBeacons’. The whitepaper discusses and answers the following for retailers: Demystifies iBeacons and explains how they work Gives great ideas on how to... Wearable Technologies hedgehog lab has created this useful whitepaper to discuss the increasing importance of wearable tech and what it means for you and your business in the future. The guide covers the following: Why wearables will become so important How... Search Ads on Google Play Is Google playing fair? Around the end of July 2015, Google announced its plan to roll out the Search Ads feature on Google Play to enhance the app search experience for users and help app developers in reaching out to their target audience.... Guide to Messaging Apps Download the Guide to Messaging Apps: Your Newest Customer Engagement Tool, which offers a look at the messaging app ecosystem and the key benefits of leveraging messaging apps into your social media and digital strategies 38 Ultimate Mobile Growth Hacks A digest from mobile growth hacker meetups around the world. Complied by Daniel Kob (@dan_kob) and Branch Metrics – the leading solution for mobile deep links. Experts from Flipboard, Zynga, Pinterest, Branch Metrics, Yahoo, Box and other tech companies... How to Acquire Loyal App Users Fiksu’s ebook ‘How to Acquire Loyal App Users’ discusses the latest technologies and practices by app marketers to acquire loyal users – this includes in-app purchases, LTV and marketing ROI. The ebook by Fiksu covers the following areas: How... Android App Marketing and Google Play Fiksu’s ebook tells Android mobile marketers how to be successful on Google Play. Their ebook covers the following key areas of mobile app marketing and more: The crucial differences between Google Play and Apple’s App Store Techniques to get your app found... Optimization for Advanced App Marketers Fiksu’s eBook ‘Optimization for Advanced App Marketers’ discusses why using the right optimisation technology is the absolute key to mobile marketing success. The ebook covers the following areas: Maximise your marketing budget Drive installs based on post-download monetization events Generate... How Mobile Ad Tracking Impacts App Marketing Results Fiksu’s ‘How Mobile Ad Tracking Impacts App Marketing Results’ ebook discusses the importance of mobile ad tracking and why mobile marketers should not neglect the area. Their whitepaper covers the following: How mobile differs from online tracking methods Advantages... 10 Big Brand Strategies For Mobile App Marketing Mobile is becoming an area that carries more and more importance when it comes to advertising, so naturally it attracts, and is continuing to do so, the biggest brands out there. Fiksu’s ebook covers the 10 big brand strategies for mobile... Brand Building on Mobile Devices: Measuring the Value of Consumer Engagement Fiksu’s ebook ‘Brand Building on Mobile Devices: Measuring the Value of Consumer Engagement’ studies the idea of mobile apps driving engagement with leading brands. The report analyses the cost per mobile engagement – designed to help app marketers evaluate... User Acquisition for Mobile Games on Facebook Mobile game marketers often find initial success on Facebook but find it difficult to maintain over time. Fiksu’s ebook ‘User Acquisition for Mobile Games on Facebook’ outlines how to best take charge with the range of tools that the...