Many app marketers rely on CTA to determine the effectiveness of their retargeting campaigns, but what if they’re only getting half the story? By measuring VTA, app marketers can see the full picture of their campaign performance, and ensure they’re retaining the most valuable app users. In our white paper about the importance of VTA, you will:
- Discover how publishers are losing out on valuable users in their retargeting campaigns by not measuring VTA
- Learn more about the impact of activating VTA vs. only CTA
- Find out how to identify the best performing inventory for your ads at no extra cost
