With Apple’s ATT framework rollout, app marketers are losing access to unique user identifiers across platforms. Predictive analytics can help marketers navigate this new environment, offering a way to predict user LTV, user churn potential, and help keep users within a company’s app ecosystem. In our white paper about predictive analytics, you will learn:
- What is predictive analytics
- How to measure LTV
- How to predict churn
- How to keep high value users
- How to implement predictive analytics
