Mobile Advertising 101

Mobile Advertising 101

Mobile Majority - Understand the Tech That’s Changing How We Advertise

Mobile Advertising is complex. Programmatic, DSP, DMP, RTB, SSP…you’ve heard them before, but what do they all mean and how do they formulate the current mobile advertising landscape?

The Mobile Majority has created Mobile University 101, an easy-to-use eBook of mobile ad tech curricula. We help you make sense of the convoluted nonsense to help you better understand the ever-evolving ecosystem that is mobile advertising. From the basics, to clarifying technologies and explaining the mobile ad tech ecosystem, this guide will help you understand the technology that is changing how we advertise.

Intelligent. Digestible. Easy to use.