Tweet4Share41SharePokémon GO is an augmented reality game tied in to Nintendo’s best-selling Pokémon game and film/television empire. Gameplay sees users encountering the eponymous creatures in real-world settings, utilising mobile devices’ GPS. Pokémon GO users can catch and train the Pokémon, then battle against other users (a relatively recent feature), mimicking the gameplay of the videogame series. It utilises the freemium mode that seems to be de rigueur for viral games…and go viral Pokémon GO certainly did! Despite carrying the name of one of Nintendo’s marquee titles, Pokémon GO was developed by San Francisco-based game developer Niantic. Niantic specialises in augmented reality titles, and was originally founded as an internal startup within Google. The Pokémon Company, responsible for brand management, production, marketing, and licensing of the … Continue reading Pokémon GO Revenue and Usage Statistics (2020)