Instagram App Data Report 2021

David Curry

Updated: January 6, 2022

Executive Summary

From a zero-revenue 10 person team when Facebook acquired it in 2012, Instagram has grown into a significant part of Facebook’s core advertising platform, along with being the main outlet for Facebook to reach younger audiences. 

What are the biggest developments for Instagram in 2021? 

Instagram has added new e-commerce tools for influencers and merchants, while it has also added more functionality to Reels, its TikTok-like video sharing platform. The app is expected to reach 1.5 billion users by the end of 2021. 

What percentage of Facebook’s total revenue comes from Instagram? 

In 2020, Instagram was responsible for over 25 percent of Facebook’s total revenue. The percentage has steadily increased year-on-year, as Instagram has added more users and Facebook has improved the app’s advertising and e-commerce platform. 

Is Instagram losing its touch with younger users? 

Not necessarily. As with Facebook, the people who first adopted Instagram in their late teens are now in their mid to late twenties. The 25-34 age demographic is the largest on Instagram, at 33 percent, although 18-24 is not far behind accounting for 29.8 percent. In countries like India, Indonesia and Vietnam, age demographics lean younger. 

Table of contents

  • Instagram Financials
  • Instagram Usage
  • Instagram Downloads & Rankings
  • Instagram Demographics
  • Instagram Engagement
  • Instagram Benchmarks

The Instagram Report is provided as downloadable PDF document with all data presented as charts and tables. So you can easily extract graphics and individual data.  It provides an overview of the company’s financials, as well as data on demographics and user breakdowns.

instagram report

Quoted by Bloomber, Statista, Business Insider, TechCrunch, BBC, WIRED, The New York Times

What’s included? 

  • Document: PDF
  • Charts: 20
  • Data Points: 511
  • Word Count: 2593
  • Pages: 30

The report has been assembled by our in-house team of analysts at Business of Apps. We believe this is the most comprehensive report available on the app market. If you have any questions get in touch

Instagram Financials & valuation   List of Charts

  •  Instagram Quarterly Revenues Q1 2015 to Q2 2021 ($bn)
  •  Facebook and Instagram Combined Revenue ($bn)
  •  Instagram Average Revenue Per User (ARPU) Q1 2015 to Q2 2021
  •  Instagram Estimated Valuation ($bn)
  •  Instagram Users Q1 2013 to Q2 2021 (mm)
  •  Instagram Users by Region 2021 (mm)
  •  Instagram Users by Country 2020 (mm)
  •  Instagram Stories Monthly Active Users (mm)
  •  Instagram Quarterly Downloads (mm)
  •  Instagram Cumulative Downloads (mm)
  •  Instagram Downloads by Country 2019 and 2020 (mm)
  •  Instagram Users by Age (%)
  •  Instagram Users by Gender (%)
  •  Instagram Brand Interactions by Industry Q3 2020 (%)
  •  Social App Revenue by App 2020 ($bn)
  •  Social App Average Revenue Per User 2020
  •  Social App Users 2020 (bn)
  •  Engagement Rate by Following (%)
  •  ClickThrough Rate Social App 2020 (%)
  •  CPM Rate Social App 2020Instagram Downloads & Rankings & Instagram Demographics

How does it work?

To get access to the Instagram Report hit the buy now button above. After payment you will be taken to the download page to access your Instagram Report PDF. If you need any help email  



“Your report gave us some very useful insights on app statistics. As we are starting just now to develop apps it’s crucial information”

Shelley Svoren
Infinite Branches

“What a great resource!”


Instagram users by country

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