Instagram App Report 2022

Overview of Instagram's revenue, usage and demographics

David Curry

Updated: May 10, 2023

Executive Summary

From a zero-revenue 10 person team when Facebook acquired it in 2012, Instagram has grown into a significant part of Facebook’s core advertising platform.

What are the biggest developments for Instagram in 2021?

Instagram has added new e-commerce tools for influencers and merchants and more functionality to Reels, its TikTok-like video sharing platform.

What percentage of Facebook’s total revenue comes from Instagram?

In 2021, Instagram was responsible for almost 50 percent of Meta Platforms revenue.

Is Instagram losing its touch with younger users?

Not necessarily. As with Facebook, the people who first adopted Instagram in their late teens are now in their mid to late twenties. In countries like India, Indonesia and Vietnam, age demographics lean younger.

Buy report

Table of contents

  • Instagram Financials
  • Instagram Usage
  • Instagram Downloads & Rankings
  • Instagram Demographics
  • Instagram Engagement
  • Instagram Benchmarks

The Instagram Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables. So you can easily extract graphics and individual data.  It provides an overview of the company’s financials, as well as data on demographics and user breakdowns.

instagram report

Quoted by Bloomber, Statista, Business Insider, TechCrunch, BBC, WIRED, The New York Times

What’s included? 

  • Document: PDF
  • Charts: 42
  • Data Points: 511
  • Word Count: 2593
  • Pages: 47

The Instagram Report – Research, Insights and Statistics has been assembled by our in-house team of analysts at Business of Apps. We believe this is the most comprehensive report available on the app market. If you have any questions get in touch

Instagram Financials & valuation

Buy report

List of Charts

  •  Instagram Quarterly Revenues Q1 2015 to Q2 2021 ($bn)
  •  Facebook and Instagram Combined Revenue ($bn)
  •  Instagram Average Revenue Per User (ARPU) Q1 2015 to Q2 2021
  •  Instagram Estimated Valuation ($bn)
  •  Instagram Users Q1 2013 to Q2 2021 (mm)
  •  Instagram Users by Region 2021 (mm)
  •  Instagram Users by Country 2020 (mm)
  •  Instagram Stories Monthly Active Users (mm)
  •  Instagram Quarterly Downloads (mm)
  •  Instagram Cumulative Downloads (mm)
  •  Instagram Downloads by Country 2019 and 2020 (mm)
  •  Instagram Users by Age (%)
  •  Instagram Users by Gender (%)
  •  Instagram Brand Interactions by Industry Q3 2020 (%)
  •  Social App Revenue by App 2020 ($bn)
  •  Social App Average Revenue Per User 2020
  •  Social App Users 2020 (bn)
  •  Engagement Rate by Following (%)
  •  ClickThrough Rate Social App 2020 (%)
  •  CPM Rate Social App 2020

Instagram Downloads & Rankings & Instagram Demographics

Buy report

How does it work?

To get access to the Instagram Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your Instagram Report – Research, Insights and Statistics PDF. If you need any help email


otheroneArturo Mercurio, CEO

“Your report gave us some very useful insights on app statistics. As we are starting to develop apps it’s crucial information”

felipeFelipe del Sol, CEO

“This report is great work, it helped us get a better understanding of revenue and growth to include it in our analysis for LatAm. It has been very useful.”

shelleyShelley Svoren, CEO
Infinite Branches

“What a great resource!”

robertRobert Emerson, co-founder
O2O Gourmet

“We have found Business of Apps data to be most accurate and complete on the web.”

1646941460672Platon Levitski, CEO, founder

“All the metrics and KPIs I was looking for are in one document for a very good price. The report was exactly what I expected.”

1662473093574Spiro Dourvis, founder
Trophi Hospitality

"There was an abundance of excellent information in the report, well worth the money. There were areas which had information I haven't seen anywhere else."

Instagram users by country