Dating App Revenue and Usage Statistics (2022)

In 2013, Tinder revolutionised the online dating industry with a simple system, swipe right if interested, left if not. Instead of having a matchmaker rifle through thousands of profiles to find someone unique, users are allowed to decide whether they like someone based off a few photos. In comparison to the services which had come before, Tinder made dating simple, but it also, as studies have found, made it less about lasting connections and relationships and more about casual hook-ups and cheesy openers.  Tinder was built by Hatch Labs, a startup incubator funded by IAC. At the time, IAC also owned Match.com, Plenty of Fish, and OK Cupid, so by building Tinder, it made its own cannibal, which has eaten away at the market share … Continue reading Dating App Revenue and Usage Statistics (2022)