Apple Report 2022

Comprehensive overview of Apple and its product segments

David Curry

Updated: November 17, 2022

Executive Summary

Apple is the most valuable brand in the world and was the seventh largest by revenue in 2021. The iPhone has cemented itself as one of the most owned and recognizable gadgets of all time, which has paved the way for an app economy valued at $6.3 trillion.

How much revenue does Apple make from iPhone?

iPhone sales generated $191 billion revenue for Apple in 2021, more than Microsoft’s total revenue. It sold 242 million iPhone units that year.

What is Apple’s fastest growing business segment?

iPhone was the fastest growing segment in 2021 with a 39% increase in revenue. Apple’s Services segment has been the fastest growing over a five year period.

Which iPad models are the best selling in 2022?

The iPad (2021) and iPad Mini (2021) were the top selling iPad’s in March 2022. The iPad Air (2022) only captured 5% of sales.

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Table of contents

  • Apple Financials
  • iPhone Statistics
  • iPad Statistics
  • Watch, Home and Accessories Statistics
  • Mac Statistics
  • Apple Services Statistics

The Apple Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables. So you can easily extract graphics and individual data.  It provides an overview of the sector’s financials, usage, downloads, benchmarks and demographics.

What’s included? 

  • Document: PDF
  • Charts: 77
  • Data Points: 1985
  • Pages: 82

The Apple Report – Research, Insights and Statistics has been assembled by our in-house team of analysts at Business of Apps. We believe this is the most comprehensive report available on the app market. If you have any questions get in touch data@businessofapps.com

Quoted by Bloomber, Statista, Business Insider, TechCrunch, BBC, WIRED, The New York Times

List of Charts

  • Apple Annual Revenue 2005 to 2021 ($bn)
  • Apple Quarterly Revenue 2005 to 2021 ($bn)
  • Apple Annual Revenue by Region 2015 to 2021 ($bn)
  • Apple Quarterly Revenue By Product Category 2015 to 2022 ($bn)
  • Apple Annual Net Income 2009 to 2022 ($bn)
  • Apple Quarterly Net Income 2009 to 2022 ($bn)
  • Number of Active Apple Devices Worldwide 2016 to 2022 (mm)
  • iPhone Annual Revenue 2009 to 2022 ($bn)
  • iPhone Quarterly Revenue 2009 to 2022 ($bn)
  • iPhone Annual Sales 2008 to 2021 (mm)
  • iPhone Annual Average Selling Price 2008 to 2021 ($)
  • iPhone Annual Revenue by Region 2015 to 2021 ($bn)
  • iPhone Sales by Model March 2022 (%)
  • Number of Active Apple iPhone Units Worldwide 2008 to 2021 (mm)
  • Number of Active Apple iPhone Units in United States 2008 to 2021 (mm)
  • Smartphone Market Share by Brand Q2 2022 (%)
  • Quarterly Smartphone Market Share by Brand 2020 to 2022 (%)
  • Mobile Operating System Market Share Worldwide 2018 to 2022 (%)
  • Mobile Operating System Market Share United States 2018 to 2022 (%)
  • Mobile Operating System Market Share United Kingdom 2018 to 2022 (%)
  • Mobile Operating System Market Share by Age 2021 (%)
  • iPad Annual Revenue 2011 to 2021 ($bn)
  • iPad Quarterly Revenue 2010 to 2022 ($bn)
  • iPad Annual Sales 2011 to 2021 (mm)
  • iPad Annual Average Sales Price 2011 to 2021 ($)
  • iPad Sales by Model May 2022 (%)
  • Tablet Market Share By Brand Q2 2022 (%)
  • Quarterly Tablet Market Share by Brand 2020 to 2022 (%)
  • Tablet Operating System Market Share Worldwide 2018 to 2022 (%)
  • Tablet Operating System Market Share United States 2018 to 2022 (%)
  • Apple App Store Quarterly Consumer Spending 2016 to 2022 ($bn)
  • Apple App Store Annual Consumer Spending 2016 to 2022 ($bn)
  • Apple App Store Quarterly App Downloads 2016 to 2022 (bn)
  • Apple App Store Annual App Downloads 2016 to 2022 (bn)
  • Number of Apps on Apple App Store 2015 to 2022 (mm)
  • Wearable, Home and Accessories Annual Revenue 2015 to 2021 ($bn)
  • Wearable, Home and Accessories Quarterly Revenue 2014 to 2022 ($bn)
  • Apple Watch Annual Sales 2015 to 2021 (mm)
  • Wearable Market Share By Brand Q2 2022 (%)
  • Quarterly Wearable Market Share by Brand 2019 to 2022 (%)
  • Number of Apps on the Apple Watch App Store
  • Apple AirPod Annual Sales 2017 to 2021 (mm)
  • Hearable Market Share By Brand 2021 (%)
  • Apple HomePod Annual Sales 2018 to 2021 (mm)
  • Smart Speaker Market Share by Brand Q2 2022 (%)
  • Quarterly Smart Speaker Market Share by Brand 2019 to 2022 (%)
  • Apple TV Active Devices in United States 2015 to 2021 (mm)
  • Apple Mac Annual Revenue 2008 to 2022 ($bn)
  • Apple Mac Quarterly Revenue 2008 to 2022 ($bn)
  • Apple Mac Annual Sales 2008 to 2022 (mm)
  • Apple Mac Annual Average Sale Price ($)
  • Laptop Market Share Q2 2022 (%)
  • Quarterly Laptop Market Share 2018 to 2022 (%)
  • Desktop Operating System Market Share Worldwide 2018 to 2022 (%)
  • Number of Apps in the Mac OS App Store 2011 to 2021
  • Apple Services Annual Revenue 2012 to 2022 ($bn)
  • Apple Services Quarterly Revenue 2012 to 2022 ($bn)
  • Apple Services Annual Subscribers 2015 to 2021 (mm)
  • Apple Pay Annual Active Users 2017 to 2021 (mm)
  • Apple Pay Annual Transaction Volume 2016 to 2021 ($bn)
  • Mobile Payments Market Share in United States 2021
  • Apple Music Annual Subscribers 2015 to 2021 (mm)
  • Music Streaming App Market Share 2021 (%)
  • Number of Subscribers to Music Streaming Apps 2016 to 2021 (mm)
  • Apple TV+ Annual Subscribers 2019 to 2022 (mm)
  • Video Streaming App US Market Share Q3 2022 (%)
  • Video Streaming App US Market Share 2021 to 2022 (%)
  • Apple TV+ Annual Subscribers 2019 to 2022 (mm)
  • Apple News Annual Active Users 2017 to 2022 (mm)
  • Siri Active Users 2015 to 2020 (mm)

How does it work?

To get access to the Apple Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your Apple Report – Research, Insights and Statistics PDF. If you need any help email data@businessofapps.com

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