User Acquisition

How Persona.ly doubled non-buyers CVR while scaling gross sales 5.7x for LightInTheBox eCommerce app

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Persona.ly

Mastering Apple Search Ads

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Perform[cb]

SKAdNetwork 5.0: What to expect

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Persona.ly

ROAS your campaigns

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aBooster

Fantasy sports apps in affiliate marketing: How to score big in 2023

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PropellerAds

Sustainable vs superficial app growth

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ConsultMyApp

How to target by country and get relevant Google Play test results

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MY.GAMES

Leveraging organic user acquisition for app success

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AppLovin

SKAN 5 will not blow up your mind

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aBooster

Publishers are misleading advertisers by creating a mirage of good traffic. Want to find out how?

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mFilterIt

Retargeting on Android is changing: What advertisers need to know

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Remerge

How mobile apps can profitably scale user acquisition with outcome-based marketing (OBM)

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Perform[cb]

Click Spamming: What it does and how to stop it?

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mFilterIt

How to set up mobile advertising correctly

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Appska

The art of acquisition: converting installs to subscriptions

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madduck

A Day in the life of a UA marketing manager on a mission to reach their perfect audience

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Bango

Living, not surviving, with SKAD: An algorithm for evaluating Day 1 user traffic

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AppQuantum

CPA Goal optimization: Achieve more conversions by paying less for CPM or CPC traffic

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Adsterra Network

The hidden costs of referral and coupon fraud: Impact on advertisers’ ROI

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mFilterIt

How to use rating and reviews as an app user acquisition method

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Appranking

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