App Marketing Archives - Business of Apps

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Peloton app installs rise 245%, but does it mean anything?

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Acquisition or retention – have you been doing it wrong all along?

Artyom Dogtiev | March 18, 2020

App metrics: how to ensure your app survives in today’s economy

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5 Tips you need to know to cross-promote your new app

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How apps are changing the US Tax Season

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How WordDive Reduced its cost per acquisition from €485 to €28 in only 14 months [case study]

Artyom Dogtiev | February 26, 2020

Language learning app installs peak in January – how well do they perform year-round?

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CCPA – what it means for you and your app

Artyom Dogtiev | February 24, 2020

The power of geo-localized ads for app Acquisition and Retention

Artyom Dogtiev | February 24, 2020

Rapido and Jampp work in tandem across the complete customer lifecycle

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Making SEO your app’s acquisition (and not only) channel

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Rocket Internet SE

Mobile App Heatmaps: How to use them to improve your KPIs

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Shpock leverages App Retargeting to re-engage UK shoppers

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When Things Get Hot: a mobile game case study by Kunlun and Bidease

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How to drive CRM by combining multiple channels – Saket Toshniwal [video]

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App Promotion Summit

How we 60x our growth – Timothy Perchey [video]

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App Promotion Summit

Lessons from the experts: Building a growth machine – Neil Mills [video]

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App Promotion Summit

Mobile growth nightmares – Live podcast recording [video]

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App Promotion Summit

Rebranding Skyscanner on the App stores – Alexandra Lamachenka [video]

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App Promotion Summit

App CRM / product marketing panel: How to get users coming back [video]

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App Promotion Summit

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