Placed is a location analytics based company that measures and indexes the “real world paths and behaviours” of consumers and turns information into actionable solutions for advertisers and publishers. With its focus on big data principles, Placed’s focus is on providing their clients with a true understanding of what consumers do. For affiliates, Placed offers an SDK to generate incremental and recurring revenue from app real estate. Instead of the usual advertising or in-app purchases implemented by other networks, Placed instead measures mobile device information of app users, which it then uses for market research purposes.
- Three simple steps to earn incremental, recurring revenue
- Affiliate SDK compatible with iOS and Android
- Advertising-free affiliate programme
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Owner of Bumble and Badoo dating apps sells stake at $3bn valuation Posted on November 11, 2019 by Ben Heathcote He will be replaced as CEO by Whitney Wolfe Herd, Founder and CEO of Bumble.
More consumers now place food orders via smartphone app Posted on October 15, 2019 by Anne Freer A whopping 79% said they placed an order for food using a restaurant app or website over the last year, according to a report....
BlaBlaCar to buy online bus ticketing platform Busfor Posted on September 30, 2019 by Ben Heathcote ...region". The company said the region is starting to shift to booking buses online and that it is "ideally placed to seize this sizeable market opportunity".
IAB Europe publishes updated framework to address consumer data usage Posted on August 23, 2019 by Anne Freer “The fact that user data is at the front of public consciousness has placed increasing pressure on the ad tech industry over these past few years, and this has now reached....
80% of consumers would abandon brand website over extreme content Posted on August 15, 2019 by Anne Freer But the responsibility to ensure that ads are placed appropriately lies with the advertisers (70%), ad agencies (68%), website owners (61%) and technology....
Facebook launches market research app to study how consumers use apps Posted on June 13, 2019 by Anne Freer This time around, the company has placed greater value on transparency.
Gen Z want personalised ads, are least concerned about private data collection Posted on June 06, 2019 by Anne Freer Context is important with 46% of the generation’s Internet users being turned off by ads placed next to offensive content.
Do you need to use Google Flutter for mobile development? Posted on October 07, 2019 ...there’s a chance that at some point Google will adopt solely the Flutter building means having it replaced the native Android making.
How to effectively run Apple Search Ads for more app installs Posted on September 05, 2019 Apple also won’t even enter your bid into the ad auction if they think the keyword you placed a bid on is irrelevant to your app.
Facebook leads ad networks offering rewarded video Posted on July 23, 2019 Often, they’re not even exposed to the full data about the ads being placed in their own apps – which is what we brought forward in the report.
How Internet of Things (IoT) is transforming the agriculture sector? Posted on June 03, 2019 Just as weather stations, they also can be placed in field for collecting data specific to crop farming.
Top 5 ad types for acquiring mobile gamers Posted on May 30, 2019 According to industry experts, interstitial ads are best placed in mobile games with multiple levels.
- Placed’s Commitment to Independent Measurement Posted on 04th June 2019 (about 6 months ago)
- Last Letter as CEO of Placed, First Letter as President of Foursquare Posted on 31st May 2019 (about 6 months ago)
- Spotify’s Digital Advertising Experiences Drive Traffic for Brands in the Real World Posted on 20th February 2019 (about 9 months ago)
- As Sears and Kmart stores close, where will their shoppers go? Posted on 17th January 2019 (about 10 months ago)
- Placed Research: How Advertising has Evolved for QSR & Fast Casual Restaurants Posted on 14th December 2018 (about 11 months ago)
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