Placed is a location analytics based company that measures and indexes the “real world paths and behaviours” of consumers and turns information into actionable solutions for advertisers and publishers. With its focus on big data principles, Placed’s focus is on providing their clients with a true understanding of what consumers do. For affiliates, Placed offers an SDK to generate incremental and recurring revenue from app real estate. Instead of the usual advertising or in-app purchases implemented by other networks, Placed instead measures mobile device information of app users, which it then uses for market research purposes.
- Three simple steps to earn incremental, recurring revenue
- Affiliate SDK compatible with iOS and Android
- Advertising-free affiliate programme
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IAB Europe publishes updated framework to address consumer data usage Posted on August 23, 2019 by Anne Freier “The fact that user data is at the front of public consciousness has placed increasing pressure on the ad tech industry over these past few years, and this has now reached....
80% of consumers would abandon brand website over extreme content Posted on August 15, 2019 by Anne Freier But the responsibility to ensure that ads are placed appropriately lies with the advertisers (70%), ad agencies (68%), website owners (61%) and technology....
Facebook launches market research app to study how consumers use apps Posted on June 13, 2019 by Anne Freier This time around, the company has placed greater value on transparency.
Gen Z want personalised ads, are least concerned about private data collection Posted on June 06, 2019 by Anne Freier Context is important with 46% of the generation’s Internet users being turned off by ads placed next to offensive content.
Admix launches programmatic 3D ads for VR and AR formats Posted on June 05, 2019 by Anne Freier Flat content will progressively be replaced by spatial content that we consume through headsets or glasses,” said Sam Huber, CEO of Admix. “3D....
Influencers are among least trusted sources for product recommendations Posted on May 14, 2019 by Anne Freier ...demonstrate that they’re transparent and responsible in the moments that matter are going to be best placed to succeed,” Haas added.
How to effectively run Apple Search Ads for more app installs Posted on September 05, 2019 Apple also won’t even enter your bid into the ad auction if they think the keyword you placed a bid on is irrelevant to your app.
Facebook leads ad networks offering rewarded video Posted on July 23, 2019 Often, they’re not even exposed to the full data about the ads being placed in their own apps – which is what we brought forward in the report.
How Internet of Things (IoT) is transforming the agriculture sector? Posted on June 03, 2019 Just as weather stations, they also can be placed in field for collecting data specific to crop farming.
Top 5 ad types for acquiring mobile gamers Posted on May 30, 2019 According to industry experts, interstitial ads are best placed in mobile games with multiple levels.
The evolution of Push Notifications in an era of Marketing Fatigue Posted on May 20, 2019 One well-placed push notification is better than 10 randomly blasted messages, and a few notifications sprinkled....
- Placed’s Commitment to Independent Measurement Posted on 04th June 2019 (about 4 months ago)
- Last Letter as CEO of Placed, First Letter as President of Foursquare Posted on 31st May 2019 (about 4 months ago)
- Spotify’s Digital Advertising Experiences Drive Traffic for Brands in the Real World Posted on 20th February 2019 (about 7 months ago)
- As Sears and Kmart stores close, where will their shoppers go? Posted on 17th January 2019 (about 8 months ago)
- Placed Research: How Advertising has Evolved for QSR & Fast Casual Restaurants Posted on 14th December 2018 (about 9 months ago)
Mobile ad tech made simple.
Raising the bar on performance tracking
Mobile Affiliate Network / 1000+ direct offers / 100+ countries WW
Learn. Earn. Profit.
IQ Option CPA
Ultimate CR and profitability
100's of iOS & Android CPI Campaigns
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