ironSource came into existence when 5 developers set out building consumer applications. But after realising just how difficult it is to turn apps into a scalable business, they decided to take what they learned and build an extensive suite of tools to help fellow app developers succeed. Following several acquisitions and aggressive global expansion, ironSource is now the leader in providing monetisation technologies for the most engaged media properties in the world today.
In today’s oversaturated media landscape, engaged or ‘lean forward’ media moments are infinitely more valuable. By providing monetization technologies for engaged media properties, ironSource is there at every one of those ‘lean forward’ moments, powering next-generation advertising which reaches billions of consumers worldwide.
ironSouce offers 4 invaluable products & services to app developers:
- Digital Solutions
- Developer Solutions
- Enterprise Solutions
- Brand Solutions
These consist of revolutionizing software discovery & monetization, with years of experience working with leading software developers, ironSource’s understanding of users is powered by a track record that is 10.5B installs long. They put that expertise to work for your software business, with best-in-class technologies to help you acquire new users, monetize them effectively, and deliver your software successfully to devices around the world.
ironSource makes free-to-play and free-to-use possible for over 1.5B people around the world. They provide technologies which empower app developers to turn their apps into scalable, successful businesses, from sophisticated app monetization, to truly global user growth. ironSource insures:
1.Monetization: With one of the largest in-app ad networks in the industry and a robust mobile ad mediation platform, ironSource provides a full-stack solution for mobile app monetization. Combining sophisticated technology with a global marketplace of premium performance and brand advertisers, they empower the world’s top gaming companies to significantly increase revenue.
2.User Acquisition: ironSource’s user acquisition platform combines machine learning algorithms with bid optimization technology to maximize campaign ROI. Along with cutting-edge creatives which drive active user engagement, our advertisers are able to connect with high-impact users globally.
3.Creative Innovation: The ironSource Playworks Studio is dedicated to using game design and performance expertise to innovate around ad creatives. Our team of designers, animators, video producers and programmers, tailor-make each high-impact interactive ad completely in house. Our secret sauce is our ability to leverage our experience, expertise, and of course the data, to fine tune each ad, making incremental changes which dramatically impact results.
4.Analytics: With robust, real-time reporting supporting every ironSource platform, developers are able to optimize monetization, user acquisition and creative on a granular level according to performance, ROI, and LTV.
Enterprise Solutions: ironSource Aura
The ironSource Aura platform gives advertisers an unprecedented opportunity to connect with millions of users when they’re primed to install new apps. ironSource Aura creates new engagement touchpoints both as part of a new device setup experience, and throughout the lifetime of the device.
Aura is a revolutionary platform that empowers OEMs and carriers to build a long-term relationship with their customers, and provides advertisers with a unique, untapped supply channel for performance-based user acquisition. Aura is the world’s first smart app recommendation platform which turns any smartphone from a static machine into a dynamic, responsive channel that builds an ongoing relationship with customers. With Aura, mobile OEMs and carriers can leverage ironSource’s app recommendation expertise to generate new revenue and bring devices to life with innovative user experience.
inSource offers various world-class brand solutions:
1.Native Video Stack: Built for simplicity, speed & scale
The brand’s fully customizable solution fuses ad serving expertise with robust monetization technologies to deliver a powerful video player. The native video stack comes with all the tools and technologies to help you scale up simply and quickly across any screen. A private exchange with Pre-Bid verification safely connects you with hundreds of partners.
2.Rewarded Video SDK: New currency boosts engagement, retention & revenue
inSource’s rewarded video ads for web introduce an innovative avenue for publishers looking to benefit from high CPMs and big brand budgets while delighting their users. Your premium online content is offered in exchange for watching a high-quality video ad. A plug-and-play setup on any device makes this module highly accessible to top publishers worldwide.
3.The #1 Video Marketplace: Tap into premium demand that is truly global
Leverage inSource’s long-term partnerships with the world’s top performance and brand advertisers to instantly earn maximum revenue across all channels from the moment you plug into the brand’s global marketplace. Leverage massive demand for video impressions through inSource’s RTB and programmatic pipes. Keep on top of performance and revenue with real-time analytics and reports.
4.Playworks Interactive Ad Studio: Personalized ads designed to delight and drive revenue
The ironSource in-house studio puts a team of designers, programmers, copywriters and data scientists to work in producing dynamic interactive creatives which consumers actively choose to engage with. See how the studio gets results that consistently outperform industry benchmarks for engagement, viewability and recall.
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
|Types:||Ad Servers, App Installs|
|Ad Formats:||Banners, Interstitial, Native, Offer Wall, Video|
|Trading Models:||Self Service|
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