ironSource

ironSource is a leading business platform that enables mobile content creators to prosper within the app economy.

Our platform consists of two solution suites: ironSource Sonic and ironSource Aura.

The Sonic solution suite supports developers as they launch, monetize and scale their apps and games, by providing solutions for app discovery, user growth, content monetization, analytics and publishing. A huge challenge for app developers is how to differentiate their apps, reach the most relevant users, expand their audience cost-efficiently and rapidly commercialize their businesses. This has created a need for a business platform that enables app discovery, user growth, user engagement and content monetization for game and app developers.

The Aura solution suite allows telecom operators to enrich the device experience by creating new engagement touchpoints that deliver relevant content for their users across the entire lifecycle of the device – from first setup, to in-life engagement and through the replacement cycle. This creates a unique on-device distribution channel for developers to promote their apps as a native part of the device experience.

Our solutions allow our customers to focus on what they do best – creating great apps and user experiences – while we provide the infrastructure for their business expansion in one of the largest and fastest growing markets today: the app economy.

ironSource helps app developers:

Grow apps across multiple channels
Maximise app revenue
Leverage the power of creatives
Analyse and optimize growth
Supercharge their game publishing

ironSource helps telecom operators:

Engage customers throughout the device lifecycle

ironSource Data

Founded:	2010
Employees:	-
Revenues:	-
Social Presence:	-
Website Traffic:	-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

ironSource Info

Types:	Ad Servers, App Installs
Ad Formats:	Banners, Interstitial, Native, Offer Wall, Video
Models:	CPA, CPI
Trading Models:	Self Service

ironSource News

Apple Search Ads lead retention and volume rankings Posted on October 21, 2021 by Anne Freer In Western Europe, however, retention was led by ironSource and Unity Ads took the lead in volume rankings.
ironSource acquires app monetisation expert Tapjoy Posted on October 18, 2021 by Anne Freer ironSource, the platform that helps app developers engage users and monetise content, is acquiring app....
Top mobile ad networks focus on iOS games Posted on August 24, 2021 by Anne Freer Between 2018 and 2021, advertising networks including Chartboost, Unity, Adcolony, ironSource, and Vungle, focused at least 90% of their share of voice (SOV) on iOS titles.
ironSource acquires SOOMLA to improve in-app ad insights Posted on January 12, 2021 by Anne Freer App developer platform ironSource announced that it acquired ad quality measurement platform SOOMLA on Monday.
Singular announces partners with SKAN Posted on October 13, 2020 by Anne Freer Aarki AdColony Adikteev AppLovin CrossInstall Fyber ironSource Jampp Lifestreet Liftoff MOLOCO Remerge Snapchat Tapjoy TikTok Twitter Vungle.
Facebook, Google and Twitter Confirmed for App Promotion Summit London 2016 Posted on June 02, 2016 by Jamie Giggs com, Paddy Power Betfair, Süddeutsche Zeitung, ironSource, Ofertia, the British Council, FEO Media, Holiday Extras and PokerStars have swelled the attendee....
ironSource raises $100m investment for app distribution platform Posted on March 23, 2015 by Peter Keung ironSourceclosed funding at $105 million today.

ironSource Insights

User acquisition strategies to grow your app from Adjust and ironSource Posted on March 22, 2021 ...as travel, music, shopping, and news, mobile marketing leaders Adjust and app monetization experts ironSource have teamed up to create a report that highlights app industry user acquisition trends and....
Global mobile game advertising and monetization in H1, 2020 [white paper] Posted on July 27, 2020 In spite of Google Ads and Facebook’s dominance in the global market, ironSource, Unity Ads, AppLovin and Nativex rose in the outburst of global gaming to grab 43% of the....
Hyper-casual games, hyper-growth for your audience Posted on July 01, 2020 ironSource sees over seventeen million hyper-casual games installed every day, and last year hyper-casual....
The untapped channel in app distribution: back to basics, with a twist Posted on May 20, 2020 Preloads have been replaced with cloud-based solutions powered by third-parties (such as ironSource Aura) who both develop the technology and manage the relationship with the OEM or carrier.
The impact of rewarded video on wider game metrics Posted on March 11, 2020 ...by users engaging with rewarded video ads, and also two additional important metrics we focus on at ironSource.

ironSource Rankings

Top Mobile App Retargeting Companies (2021) Posted by Artyom Dogtiev ...network for Publishers and AdvertisersHUAWEI Ads - Mobile Marketing Platform tailored for HUAWEI devicesironSource - Connecting people with appsAdikteev - Data-driven app marketing platform ConsoliAds - Mobile....
Top App Install Ad Platforms (2021) Posted by Artyom Dogtiev ...Install Ad PlatformsBidease#1 DSP for mobile app marketersView moreZoomdKnow More, Do MoreView moreironSourceConnecting people with appsView more Because of the overwhelming success of Facebook Ads that....
Top Ad Servers (2021) Posted by Artyom Dogtiev ...Ad Servers Video Ad Servers Average eCPM rates Most popular SDKs Ad Serving Systems Top Ad ServersironSourceConnecting people with appsView moreKevel Build a custom ad server in just weeks.
Top Mobile Ad Networks (2021) Posted by Artyom Dogtiev ...companies and continues to compete for mobile advertisers budgets, consists of Applovin, UnityAds, ironSource and Vungle.
Offer Wall Ads Posted by Artyom Dogtiev ironSource Offerwall Ads eCPMs Here are some of the biggest offerwall eCPMs along with their platform....
Top Mobile Banner Ad Networks (2020) Posted by Artyom Dogtiev ironSource These are a good choice for mid-market publishers who are looking for something specifically....