ironSource is a leading business platform that enables mobile content creators to prosper within the app economy.
Our platform consists of two solution suites: ironSource Sonic and ironSource Aura.
The Sonic solution suite supports developers as they launch, monetize and scale their apps and games, by providing solutions for app discovery, user growth, content monetization, analytics and publishing. A huge challenge for app developers is how to differentiate their apps, reach the most relevant users, expand their audience cost-efficiently and rapidly commercialize their businesses. This has created a need for a business platform that enables app discovery, user growth, user engagement and content monetization for game and app developers.
The Aura solution suite allows telecom operators to enrich the device experience by creating new engagement touchpoints that deliver relevant content for their users across the entire lifecycle of the device – from first setup, to in-life engagement and through the replacement cycle. This creates a unique on-device distribution channel for developers to promote their apps as a native part of the device experience.
Our solutions allow our customers to focus on what they do best – creating great apps and user experiences – while we provide the infrastructure for their business expansion in one of the largest and fastest growing markets today: the app economy.
ironSource helps app developers:
Grow apps across multiple channels
Maximise app revenue
Leverage the power of creatives
Analyse and optimize growth
Supercharge their game publishing
ironSource helps telecom operators:
Engage customers throughout the device lifecycle
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
|Types:||Ad Servers, App Installs|
|Ad Formats:||Banners, Interstitial, Native, Offer Walls, Video|
|Trading Models:||Self Service|
Apple Search ads tripled market share as ATT leads to falling app install budgets Posted on October 13, 2022 by Anne Freer ironSource and Mintegral gained the most significant ground in gaming app installs.
Mobile consumers prefer in-app rewards and video ads Posted on September 13, 2022 by Anne Freer ...rewards are a strong motivator for consumers on mobile devices according to new research from Tapjoy and ironSource.
ironSource merges with Unity to help app developers scale more effectively Posted on July 18, 2022 by Anne Freer App monetisation expert ironSource just joined forces with Unity Technologies, the platform game developers use for their real-time,....
Apple Search Ads lead retention and volume rankings Posted on October 21, 2021 by Anne Freer In Western Europe, however, retention was led by ironSource and Unity Ads took the lead in volume rankings.
ironSource acquires app monetisation expert Tapjoy Posted on October 18, 2021 by Anne Freer ironSource, the platform that helps app developers engage users and monetise content, is acquiring app....
ironSource acquires SOOMLA to improve in-app ad insights Posted on January 12, 2021 by Anne Freer App developer platform ironSource announced that it acquired ad quality measurement platform SOOMLA on Monday.
Hyper-casual games, hyper-growth for your audience Posted on July 01, 2020 ironSource sees over seventeen million hyper-casual games installed every day, and last year hyper-casual....
The untapped channel in app distribution: back to basics, with a twist Posted on May 20, 2020 Preloads have been replaced with cloud-based solutions powered by third-parties (such as ironSource Aura) who both develop the technology and manage the relationship with the OEM or carrier.
The new ASO: part of your UA funnel Posted on March 31, 2020
The impact of rewarded video on wider game metrics Posted on March 11, 2020 ...by users engaging with rewarded video ads, and also two additional important metrics we focus on at ironSource.
5 points that sum up mobile gaming in 2019 Posted on January 15, 2020 CVC invested in ironSource, Blackstone acquired Vungle, Adjust raised $227M, and Unity continued its M&A spree with the....
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