ironSource

ironSource is a leading business platform that enables mobile content creators to prosper within the app economy.

Our platform consists of two solution suites: ironSource Sonic and ironSource Aura.

The Sonic solution suite supports developers as they launch, monetize and scale their apps and games, by providing solutions for app discovery, user growth, content monetization, analytics and publishing. A huge challenge for app developers is how to differentiate their apps, reach the most relevant users, expand their audience cost-efficiently and rapidly commercialize their businesses. This has created a need for a business platform that enables app discovery, user growth, user engagement and content monetization for game and app developers.

The Aura solution suite allows telecom operators to enrich the device experience by creating new engagement touchpoints that deliver relevant content for their users across the entire lifecycle of the device – from first setup, to in-life engagement and through the replacement cycle. This creates a unique on-device distribution channel for developers to promote their apps as a native part of the device experience.

Our solutions allow our customers to focus on what they do best – creating great apps and user experiences – while we provide the infrastructure for their business expansion in one of the largest and fastest growing markets today: the app economy.

ironSource helps app developers:

Grow apps across multiple channels
Maximise app revenue
Leverage the power of creatives
Analyse and optimize growth
Supercharge their game publishing

ironSource helps telecom operators:

Engage customers throughout the device lifecycle

ironSource Data

Founded:	2010
Employees:	-
Revenues:	-
Social Presence:	-
Website Traffic:	-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

ironSource Info

Types:	Ad Servers, App Installs
Ad Formats:	Banners, Interstitial, Native, Offer Walls, Video
Models:	CPA, CPI
Trading Models:	Self Service

ironSource News

Apple Search Ads is now second-largest network for user acquisition on iOS Posted on March 01, 2023 by Anne Freer ...were: Moloco TikTok for Business Twitter Google Ads Unity Ads AppLovin Snapchat ironSource Apple Search Ads Liftoff Another interesting point from the report is that we seem....

ironSource Insights

Hyper-casual games, hyper-growth for your audience Posted on July 01, 2020 ironSource sees over seventeen million hyper-casual games installed every day, and last year hyper-casual....
The untapped channel in app distribution: back to basics, with a twist Posted on May 20, 2020 Preloads have been replaced with cloud-based solutions powered by third-parties (such as ironSource Aura) who both develop the technology and manage the relationship with the OEM or carrier.
The new ASO: part of your UA funnel Posted on March 31, 2020
The impact of rewarded video on wider game metrics Posted on March 11, 2020 ...by users engaging with rewarded video ads, and also two additional important metrics we focus on at ironSource.
5 points that sum up mobile gaming in 2019 Posted on January 15, 2020 CVC invested in ironSource, Blackstone acquired Vungle, Adjust raised $227M, and Unity continued its M&A spree with the....

Latest Tweets from ironSource:

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@chatnybot @unity Please DM us so we can get more details☺️
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@NoOne98845636 @chatnybot Hey, Annie, please check your DMs😌
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