ironSource builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers. The company ad server hosts a suite of solutions for app developers and advertisers for app monetization, user acquisition, brand awareness, engagement and ad mediation.
Via the ironSource Aura solution, ironSource partners with OEMs and carriers to help them enhance their relationships with customers. Key features include interactive ad units by Playworks Studio, and a leading video SSP.
|Types:||Mobile Ad Server|
|Ad Formats:||Banners, Interstitial, Native, Offer Wall, Video|
|Trading Models:||Self Service|
ironSource makes it easier for app developers to launch cross promotion campaigns Posted on July 03, 2019 by Anne Freier ironSource, the mobile monetisation company, has just launched a new cross promotion solution which should....
Snap rises up ranks for latest AppsFlyer performance index Posted on March 20, 2019 by Anne Freier Meanwhile, ironSource doubled its market share globally surpassing Unity Ads to fourth spot.
ironSource unveils new A/B testing toll for mobile app developers Posted on March 12, 2019 by Anne Freier Mobile monetisation and marketing company, ironSource, wants to change all that and today launched an A/B testing tool for ad monetisation.
Adjust rolls out User-Level Ad Revenue reporting for mobile in-app ads Posted on February 22, 2019 by Anne Freier ...the mobile app analytics platform, has just launched User-Level Ad Revenue reporting together with ironSource and Fyber.
Singular releases ROI Index for top mobile ad networks Posted on February 12, 2019 by Anne Freier Among them are Jammp, Aarki, ironSource, Vungle, AppLovin, and ChartBoost all of which provide improved transparency.
Redbox Mobile appoints James Salins as CEO of EMEA Posted on February 04, 2019 by Anne Freier ” Salins joins the company from app monetisation platform ironSource where he held the role of managing director to oversee the company’s growth.
Playable ads successfully engage gamers, but also brand customers Posted on January 29, 2019 by Anne Freier However, ironSource announced a new in-ad data platform designed for playable in-app ad formats last year.
ironSource launches tool to auto-bid on cost-per-install rates Posted on December 21, 2018 by Anne Freier Mobile monetisation company ironSource has officially launched a ROAS Optimizer tool that lets clients auto-bid on dynamic cost-per-install....
ironSource launches tool to measure app ad revenue by user Posted on October 05, 2018 by Anne Freier Now, ironSource, the app monetisation company, has launched a User Ad Revenue (UAR) tool that lets developers....
Facebook Ads leads for gaming and non-gaming apps in latest AppsFlyer Index Posted on September 26, 2018 by Anne Freier Of note, ironSource jumped from 12th to 6th spot in the latest Index due to significant improvements of quality....
What Mary Meeker’s latest report says about the mobile games industry in 2019 and why it matters Posted on July 01, 2019
Ad creative localization - how local must you go Posted on June 10, 2019
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