ironSource is a leading business platform that enables mobile content creators to prosper within the app economy.
Our platform consists of two solution suites: ironSource Sonic and ironSource Aura.
The Sonic solution suite supports developers as they launch, monetize and scale their apps and games, by providing solutions for app discovery, user growth, content monetization, analytics and publishing. A huge challenge for app developers is how to differentiate their apps, reach the most relevant users, expand their audience cost-efficiently and rapidly commercialize their businesses. This has created a need for a business platform that enables app discovery, user growth, user engagement and content monetization for game and app developers.
The Aura solution suite allows telecom operators to enrich the device experience by creating new engagement touchpoints that deliver relevant content for their users across the entire lifecycle of the device – from first setup, to in-life engagement and through the replacement cycle. This creates a unique on-device distribution channel for developers to promote their apps as a native part of the device experience.
Our solutions allow our customers to focus on what they do best – creating great apps and user experiences – while we provide the infrastructure for their business expansion in one of the largest and fastest growing markets today: the app economy.
ironSource helps app developers:
Grow apps across multiple channels
Maximise app revenue
Leverage the power of creatives
Analyse and optimize growth
Supercharge their game publishing
ironSource helps telecom operators:
Engage customers throughout the device lifecycle
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
|Types:||Ad Servers, App Installs|
|Ad Formats:||Banners, Interstitial, Native, Offer Wall, Video|
|Trading Models:||Self Service|
Apple Search Ads lead retention and volume rankings Posted on October 21, 2021 by Anne Freer In Western Europe, however, retention was led by ironSource and Unity Ads took the lead in volume rankings.
ironSource acquires app monetisation expert Tapjoy Posted on October 18, 2021 by Anne Freer ironSource, the platform that helps app developers engage users and monetise content, is acquiring app....
ironSource acquires SOOMLA to improve in-app ad insights Posted on January 12, 2021 by Anne Freer App developer platform ironSource announced that it acquired ad quality measurement platform SOOMLA on Monday.
User acquisition strategies to grow your app from Adjust and ironSource Posted on March 22, 2021 ...as travel, music, shopping, and news, mobile marketing leaders Adjust and app monetization experts ironSource have teamed up to create a report that highlights app industry user acquisition trends and....
Global mobile game advertising and monetization in H1, 2020 [white paper] Posted on July 27, 2020 In spite of Google Ads and Facebook’s dominance in the global market, ironSource, Unity Ads, AppLovin and Nativex rose in the outburst of global gaming to grab 43% of the....
Hyper-casual games, hyper-growth for your audience Posted on July 01, 2020 ironSource sees over seventeen million hyper-casual games installed every day, and last year hyper-casual....
The untapped channel in app distribution: back to basics, with a twist Posted on May 20, 2020 Preloads have been replaced with cloud-based solutions powered by third-parties (such as ironSource Aura) who both develop the technology and manage the relationship with the OEM or carrier.
The impact of rewarded video on wider game metrics Posted on March 11, 2020 ...by users engaging with rewarded video ads, and also two additional important metrics we focus on at ironSource.
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