Madvertise is an independent sales house for mobile advertising with a headquarter in Paris, France and divisions in Germany and Italy. The first marketing, technology and mobile advertising company listed on the stock exchange in France, founded in 2011 and overseen by Paul Amsellem. Madvertise reaches 71 million unique visitors across 6 countries (France, Germany, Italy, United Kingdom, Swiss and Austria) representing over 100 premium publishers in Europe.
|Types:||Mobile Ad Network|
Fiksu DSP now offers even more efficient ad campaign optimization and complete transparency through their self-serve platform Posted on January 27, 2020 by Artyom Dogtiev With the help of Fiksu self-serve DSP, advertisers can access inventory from premium supply-side platforms in various environments.
DoubleVerify launches certification programme to reduce ad fraud and invalid traffic Posted on January 24, 2020 by Anne Freer ...just launched a new certification programme for connected TV (CTV) - or over-the-top TV - programmatic advertisers.
Programmatic mobile video ads to hit $24.87 billion in US revenues in 2020 Posted on January 21, 2020 by Anne Freer "Rather than having our advertisers come to us individually and only buying YouTube or in-feed , we’re trying to package that....
App marketer Dataseat raises $2.3 million on second funding round Posted on January 21, 2020 by Anne Freer Technology start-up Dataseat which helps advertisers to manage mobile app campaigns in-house has recently raised $2.
Pinterest now lets CPG advertisers measure impact of campaigns on in-store sales lift Posted on January 21, 2020 by Anne Freer Pinterest's partnership with global market research firm IRI is finally shaping up and advertisers can now measure the impact of their ad campaigns on in-store sales lift.
Facebook will soon add a feature that lets users control the ads they see even better Posted on January 13, 2020 by Anne Freer Facebook is rolling out a new feature that allows users to control whether an advertisers can show adverts to them via Custom Audience list or not.
Could tech fatigue have an impact on mobile advertising? Posted on January 09, 2020 by Anne Freer But scaling down on mobile use could have effects on the mobile marketing industry, with advertisers beginning to worry.
Will branded in-game items be the next big thing in games? Posted on January 27, 2020 ...diverse as unlocking new stages, purchasing new in-game weapons for their characters, get rid of pop-up advertisements and – of course – cosmetic upgrades.
How ratings and reviews affect consumers decision to download apps Posted on January 22, 2020 Just as diners expect their meal to be delicious as advertised, mobile users expect their apps to function as promised.
App retargeting: how to stay ahead of the competition in 2020 Posted on January 21, 2020 Since retargeting allows advertisers to monitor in-app activities of users and use the information gathered to display exact products....
Want to rival with Snapchat? Unity developers are at your assistance Posted on January 20, 2020 In the future, you should start seeing more businesses embracing virtual product placement and advertisement.
3 Mobile app monetization myths developers unwittingly believe Posted on December 09, 2019 Analytics are only meant for advertisers.
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