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Blog Posts

More adults were using social media apps to share videos during lockdowns

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TikTok secures licensing deal with major music publishers

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Facebook tests loyalty and rewards integration

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Square Cash App grows monthly user base to 24 million

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Leanplum secures $27 million to bolster mobile product development

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Eat App hungry for expansion after $5m Series B win

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Dubai-based doctor booking app Okadoc bags $10m Series A

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New investors check in at Upgrade Pack as travel app raises £5m

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Pinterest now lets CPG advertisers measure impact of campaigns on in-store sales lift

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78% of US shoppers prefer mobile-enriched in-store shopping experience

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Mobile user engagement platform Kumulos fall 2019 features update

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Finance app downloads skyrocket in APAC – retention rates third-highest

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Popwallet scores $4m for mobile wallet marketing platform

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Gen Z mobile app users are heavily engaged with non-gaming apps

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Almost half of women use mobile devices to shop online

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Self-expression important factor for direct brand shoppers with influencers having major effect

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TikTok parent acquires AI music start-up Jukedeck

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Mobile shopping habits are changing holiday season retail advertising trends

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Younger shoppers prefer convenience of mobile coupons

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IAB launches guidebook for playable ad format

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AR and VR could transform online and mobile shopping experience

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Travel rewards app Miles closes $2.25m funding round

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Mobile-savvy Gen Z drive $143 billion of shopping and spending

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54% more advertisers used geo-fencing for their mobile campaign in 2018

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Global downloads of top five food delivery apps up 115%

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Amazon Moments lets app publishers offer rewards to loyal customers

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Pro-active social strategies increase brand loyalty and consumer spending

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Playable ads successfully engage gamers, but also brand customers

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57% of customers are using retail mobile apps whilst shopping in-store

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Bending Spoons & Appness: How We Got 700K Installs in 3 Months and Doubled the Conversion Rate

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AdColony’s new interactive video ads boost engagement by 7x the industry average

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How rewarded video ads can drive in-game purchases

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Mobile Marketing: the 4 Ways to Make Your Clients Happy

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Mobile wallets offer overlooked marketing opportunity

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Consumers demand increased transparency from brands on social media

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How Do Grocery Delivery Mobile Apps Influence Traditional Shopping?

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How Much Does it Cost to Develop an E-commerce Mobile App?

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How to Build an Effective Mobile App Marketing Strategy

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Podium launches new mobile Webchat that lets businesses text with consumers

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7 Things That Could Kill Your App Marketing Campaign

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Wewe Media Asia’s Leading Monetization Network Biz Growth Recap: 2017 vs 2016

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Expecting 2018 with 3 Catchy Mobile Advertising Trends in 2017

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Brands are all about identity in 2018

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Majority of consumers would lose trust in mobile operator if it was hacked

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Black Friday round-up: online sales win with 36.9% of purchases made on mobile devices

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Mobile commerce: 65% of shoppers are planning to use mobile devices to shop this Black Friday

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5 Handy Hints To Boost Your Desktop Monetization

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65% of consumers plan on using their smartphones to improve the in-store shopping experience

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How Loyalty Programs Help You Build Customer Loyalty for Your Mobile App

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28% of UK consumers find pop-up mobile advertising formats annoying

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AdColony’s mobile advertising video platform outperforms benchmarks in three separate campaigns

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Advertising networks take note: 69% of publishers will drop an ad network over payment issues

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The eCommerce Mobile App Hit Building Ingredients

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Five Industries Being Disrupted by Mobile Apps

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Different Ways Small Businesses Can Benefit From Having a Mobile App

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How to Identify Better KPIs for a Mobile Performance Marketing

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Promoting Nutra Offers on Instagram: Best Practices

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How to choose the best pricing strategy for your mobile app

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Top Affiliate Networks 2017

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Benefits of a Mobile App – Why You Should Invest

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Snap Inc. goes public despite worries over fierce competition

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Marketers agree: mobile advertising strategies and apps are key to successfully engaging audiences

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Super Mario Run Revenue and Usage Statistics

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Mobile advertising trends and predictions for 2017

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Digital advertising sectors are being driven by mobile, social and video advertising

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Boost your mCommerce mobile marketing strategy this holiday season

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Messaging apps show potential as mobile advertising and customer service tool – here’s how to do it best

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Leanplum foresess 2017 to be the year of mobile smart app advertising [INFOGRAPHIC]

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Achieve Mobile Campaign Success with Premium CPI for Banner Ads

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Sionic Mobile partners with PAI to roll out mobile advertising rewards solution across ATM beacon network

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Magisto expands mobile video capabilities with AI creative platform

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Need more convincing that mobile programmatic ad buying is beneficial? New research finds 22% increase in ROI for programmatic investments

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Small businesses are reminded to seize location targeting mobile advertising opportunities this holiday shopping season

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With New Instal Floating Ad format You Get Both – Brand Exposure & High Ad Performance

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