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Blog Posts

TikTok secures licensing deal with major music publishers

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Facebook tests loyalty and rewards integration

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Square Cash App grows monthly user base to 24 million

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Leanplum secures $27 million to bolster mobile product development

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Eat App hungry for expansion after $5m Series B win

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Dubai-based doctor booking app Okadoc bags $10m Series A

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New investors check in at Upgrade Pack as travel app raises £5m

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Pinterest now lets CPG advertisers measure impact of campaigns on in-store sales lift

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78% of US shoppers prefer mobile-enriched in-store shopping experience

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Mobile user engagement platform Kumulos fall 2019 features update

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Finance app downloads skyrocket in APAC – retention rates third-highest

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Popwallet scores $4m for mobile wallet marketing platform

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Gen Z mobile app users are heavily engaged with non-gaming apps

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Almost half of women use mobile devices to shop online

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Facebook introduces new features for video creators

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Consumers want loyalty programmes with mobile messaging

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Shoppers are torn between mobile and in-store holiday shopping plans

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Self-expression important factor for direct brand shoppers with influencers having major effect

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TikTok parent acquires AI music start-up Jukedeck

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Mobile shopping habits are changing holiday season retail advertising trends

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Younger shoppers prefer convenience of mobile coupons

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IAB launches guidebook for playable ad format

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Quality, pricing and rewards among top factors for consumers to develop loyalty to retailers

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Marketers use personalisation to improve customer experiences

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Learn cutting edge app retention strategies [live webinar]

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Facebook announces changes to video ranking

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Shoppers will react to personalised mobile messages if they’re done right

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AR and VR could transform online and mobile shopping experience

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Customer lifetime value metric implementation faces skills and data shortages

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Travel rewards app Miles closes $2.25m funding round

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Mobile-savvy Gen Z drive $143 billion of shopping and spending

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Financial app Stash banks $65m in Series E fundraise

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Scottish VC leads £1.9m round in loyalty card app Swipii

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54% more advertisers used geo-fencing for their mobile campaign in 2018

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Consumers are open to using self-scanning mobile apps in-store

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Snipp launches Mobile Influencer Platform

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TikTok hits one billion downloads

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Consumers want their loyalty programmes to be accessible via mobile apps

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Global downloads of top five food delivery apps up 115%

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Amazon Moments lets app publishers offer rewards to loyal customers

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Barclays leads £10m round into loyalty app Bink

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Pro-active social strategies increase brand loyalty and consumer spending

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Playable ads successfully engage gamers, but also brand customers

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57% of customers are using retail mobile apps whilst shopping in-store

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Being paid on time is important for 94% of publishers

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Bending Spoons & Appness: How We Got 700K Installs in 3 Months and Doubled the Conversion Rate

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How to optimize a restaurant app performance: best practices

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AdColony’s new interactive video ads boost engagement by 7x the industry average

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How rewarded video ads can drive in-game purchases

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Mobile Marketing: the 4 Ways to Make Your Clients Happy

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Weve will no longer deliver mobile ad campaigns as parent O2 shifts focus

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Mobile wallets offer overlooked marketing opportunity

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Consumers demand increased transparency from brands on social media

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How Do Grocery Delivery Mobile Apps Influence Traditional Shopping?

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comScore improves deeper insights for mobile

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Social media is the most important digital media channel among US marketers

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More marketers are focusing on cross-channel ad campaigns

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How Much Does it Cost to Develop an E-commerce Mobile App?

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Mobile Ad News Weekly – Apple gets back into mobile ad game, Instagram may launch longer video formats

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Multichannel vs. Omnichannel Marketing: What Mobile Marketers Need to Know

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Gen Z shoppers aren’t fans of loyalty programmes

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How to Build an Effective Mobile App Marketing Strategy

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Podium launches new mobile Webchat that lets businesses text with consumers

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Not-to-miss Features While Developing a House Rental App like Keyo

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New data shows women could be a profitable, untapped market for financial apps

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The Insider View On Mobile Native Ads: Tips And Takeaways For Advertisers

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Week in Review – Snapchat, Spotify boost mobile ad offering whilst Google removes billions of bad ads

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Smartphones and social media are driving mobile commerce in Britain

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