YouTube to provide ad-supported premium content free to all users by 2020

Anne Freier

In Mobile Advertising. November 29, 2018

YouTube is moving away from its premium-only content model and may soon roll out scripted content for all users.

According to reports by The Hollywood Reporter, the Google-owned video platform plans to shift toward an ad-supported business model that would allow its two billion users free access to scripted content. This means that all original YouTube shows and movies could be free by 2020.

Some series such as Cobra Kai will remain on a premium subscription-based model until then.

“As we look to 2019, we will continue to invest in scripted programming and shift to make our YouTube Originals ad supported to meet the growing demand of a more global fanbase,” a YouTube spokesperson said in a statement. “This next phase of our originals strategy will expand the audience of our YouTube Original creators, and provide advertisers with incredible content that reaches the YouTube generation.”

For now, there are now plans to get rid of scripted content. Instead the YouTube team is speaking with creative partners about the strategic shift.