Yeahmobi, the mobile performance marketing platform, has just announced that the company joined the Interactive Advertising Bureau (IAB)’s Tech Lab.
The Tech Lab is an independent research and development group that aims to help companies implement industry standards by producing research and publishing findings.
The goal is to ensure the ad industry remains a safe and secure space.
Yeahmobi will be joining as a member of the openRTB group.
The IAB recently launched a new measurement compliance programme to encourage companies to implement industry measurement standards. It further aims to battle fraudulent traffic.
The OpenRTB working group seeks to update the OpenRTB protocol on a continuous basis. The protocol is now being usedby many DSPs worldwide.
Yeahmobi has a solid track record of helping mobile tech companies acquire new active users and monetize their inventory. It offers a proprietary tech platform with products such as YeahTargeter – a targeting tool for eCommerce advertisers – and YeahDSP for premium traffic sources.
“Yeahmobi integrates global ad traffic and serves clients all over the world. After becoming a member of the IAB Tech Lab, we could closely keep track with the latest technology trends and communicate with leading players in the mobile advertising and marketing industry,” said Daisy Wu, the VP & Director of International Business at Yeahmobi.