Location data is fast becoming one of the most important tools for marketers to reach mobile users and effectively target them depending on where they are. According to a new infographic from Mindshare, retailers who opt for location-based adverts have seen their foot traffic shift up by 74% and visit frequency by 56%.
An increasing number of consumers are now making purchases on their smartphones (35%). Out of 95% consumers looking up information, 90% take action. 66% of mobile users visit a business in-store or online after conducting a local search. Another 32% change their minds about buying a product in-store after researching online.
The below infographic gives a great overview of the ins and outs of location-based mobile advertising.
Mobile location data explained
February 8, 2016