The latest data shows apps are responsible for more than 80% of the time we spend using mobile devices, with some global regions reaching 95%. The surprising data comes from ComScore’s new Global Digital Future in Focus report for 2018.
In the United States 88% of time on a mobile devices is taken up by app use, and in the United Kingdom, it’s 83% — the lowest recorded by ComScore. Italy, Spain, India, France, and Indonesia all hover around 88% or 89%.
However, at the other end of the scale is Argentina, with 95% of time spent happening in apps, closely followed by Mexico with 94%. Malaysia, Brazil, and Germany all have 90% or more recorded.
The complete Global Digital Future in Focus report can be downloaded here.