Advertising marketplace, Rubicon Project, has just announced record breaking video ad spending around the days of the 2016 US Presidential election.
Video advertising spend around the days of the US Presidential election 2016 was booming
The company noted a massive hike in ad spend across its global mobile and desktop ad exchange for some of the most watched and followed news events. Video emerged as the winning format of choice for people seeking real-time updates.
The Election Day itself was one of the biggest days in terms of video ad spend. Momentum continued to the following day which marked the second largest day on record.
The rise in video consumption did have an impact on desktop and mobile, demonstrating the growing trend of people moving from traditional mobile web usage to in-app content consumption. Mobile in-app video now accounts for 85% of all mobile video spend on Rubicon Project’s exchange.
Harry Patz, Chief Revenue Officer, Rubicon Project, explains:
“During important moments in history – be they related to sports, politics, weather or other must watch moments – people are increasingly turning to digital video to stay connected and informed. On November 8, the world turned its attention online and in many cases to mobile to watch the election results unfold, and tens of thousands advertisers leveraged the power and reach of automated advertising to engage via video this highly sought after audience.”
The company’s video marketplace provides a wide variety of ad formats within mobile video which include user-opt-in and rewarded ads, native, expandable, interstitial, pre/mid/post-roll, outstream and vertical video advertising formats.
Rubicon Project recently announced positive Q3 2016 results to achieve over $100m in video ad spend by 2017. Indeed, over half of the company’s clients tapped into video ads during the quarter.
Tom Kershaw, Chief Product and Engineering Officer for Rubicon Project, adds:
“Rubicon Project has built a premium video offering providing both buyers and sellers access to every video format available. We expect to see more record moments like these in the future as people embrace video – and especially in-app video – to stay connected to the news and information that matters most to them.”