The Interactive Advertising Bureau (IAB) just released its latest IAB Internet Advertising Revenue Report, which finds that US digital ad revenues were their highest of all time during 2015 at $59.6bn. That’s a 20% increase from 2014 and represents the sixth year in a row of double-digit growth. In addition, the report found that 2015 Q4 figures climbed to $17.4bn, a 23% increase from 14.3% during Q4 2014.
IAB full year report
Mobile ad revenue climbed 35% to $20.7bn, representing a 66% increase from 2014. Non-mobile digital video increased 30% to $4.2bn and social media ads jumped 55% to $10.9bn last year. Undoubtedly, mobile, social and programmatic are key trends fueling much of the industry’s growth rate.
Randall Rothenberg, President and CEO, IAB, explains:
“Mobile’s impressive upswing is a testament to its increasing importance to marketers. Digital video is also seeing strong growth, and we anticipate brands and media buyers will drive further excitement about the future of the medium at the upcoming Digital Content NewFronts.”