Urban Airship launches new mobile audience intelligence solution

Anne Freier

In Mobile Advertising. November 20, 2015

Urban Airship, the mobile engagement platform, recently unveiled Urban Airship Insight, its mobile audience intelligence solution that lets marketers discover precise audience insights and export user-level details to drive 1:1 action. The feature lets advertisers understand which audiences drive app performance and which are most likely to respond to future engagement, as well as what campaigns perform best.
Urban Airship Insight
Source: urbanairship.com
Among the core features of Urban Airship Insight are audience engagement dashboards, conversion funnel reporting and cohort analytics to optimise app user flow and engagement ,RFM (Recency, Frequency, Monetary Value) analysis combined with behavioral attributes.
Brett Caine, President and CEO, Urban Airship, says:
brett caine

“We are changing the game in how companies of all sizes and levels of sophistication can extract massive value from mobile data by immediately putting it into action for more targeted, responsive and successful user experiences. We believe the new capabilities afforded by Connect and Insight will take customer results to an entirely new level of engagement and ROI, with the potential to go even higher than the ROI our customers can experience with our engagement platform alone, as recently calculated by an independent third-party at 878%.”

Urban Airship now provides two data solutions for mobile insight-to-action in real-time. It announced Urban Airship Connect in September, which provides real-time data streaming that connects users’ mobile signals of intent for automated, real-time action. Urban Airship Connect’s open omni-channel partner ecosystem now includes connections with AdsquareIndicative, Snowplow and Unacast. It features pre-built connectors for Google Analytics, Adobe Analytics, Amazon Simple Storage Service (Amazon S3), Amazon Simple Queue Service (Amazon SQS) and Amazon Kinesis.
Cory Bergman, Co-founder and GM, Breaking News (an NBC company), says:
cory bergman

“We spend a lot of time at Breaking News thinking about the speed and relevancy of news in the mobile age, which are values Urban Airship helps us deliver. Its newest solution, Urban Airship Insight, will help us understand our audience even better, enriching user profiles and guiding editorial desk decisions to ensure people get the content that resonates with them most.”