TubeMogul to launch native advertising formats for mobile ad campaigns

Anne Freier

In Mobile Advertising Blog. September 23, 2016

Native ads have fast become a top choice among app developers to place their adverts into apps in a more blended fashion, avoiding user disruptions or negative experiences.
Now, cross-channel advertising platform, TubeMogul, has officially rolled out native advertising formats across its platform.
TubeMogul launches new mobile native ad formats
In doing so, the company has partnered with TripleLift to allow marketers to utilise the formats across mobile and desktop ad campaigns.
Among large brands beta testing the new features are Lenovo and Motorola.
Now, clients get to optimise their native ad campaigns alongside other cross-channel formats including digital video, social video and display advertising. This rounds up TubeMogul’s product assortment.
Indeed, the ads have been specifically created to be less intrusive and mix up existing publishing content by adapting assets such as images and logos to fit the new format. TripleLift already powers native ads for more than 600 publishers with a monthly audience of 250m unique views.
Keith Eadie, Global Chief Marketing and Strategy Officer, TubeMogul, said:

“The reasoning behind our partnership with TripleLift is simple. Our goal is to build software that helps marketers put the right ad on the right screen at the right time, and clients have been asking if we will add the native ad format to our arsenal for some time now.”