Tremor Video DSP bolsters brand safety and privacy with launch of protection plan

Tremor Video DSP, the programmatic video platform, today launched a wide-ranging three-point brand protection plan free to use for brands and advertising clients of its DSP. At the core of the plan, it seek to ensure brand safety by combating ad fraud and monitoring the supply chain.

As the digital ecosystem is being rapidly transformed, challenges in transparency and supply quality have emerged. Premium video inventory now attracts 64% of advertising fraud activities.

“Tremor Video DSP’s plan is a step toward us buying programmatic video with confidence – knowing that they are making efforts to ensure that we are engaging real people through an accountable platform,” said Sarah Baehr, Co-Chief Investment Officer at Horizon Media. “By attempting to cover all bases, and not just one, Tremor Video DSP has reinforced their ongoing commitment to providing a secure environment for the delivery of ads.”

However, advertisers are looking to boost their brand safety efforts with 57% of marketers having increased their spend across channels. Meanwhile, Tremor’s plan includes:

  • Brand-Safe Delivery – Powered by contextual intelligence tools such as Grapeshot pre-bid brand safety verification, which uses machine learning to ensure only brand-safe supply is surfaced on all campaigns.
  • Real-Time Fraud Verification – Excludes fraudulent inventory in real-time through verification partners like DoubleVerify to ensure intelligent bidding, as well as pre-bid bot and site fraud blocking.
  • Transparent Supply Chain – Includes a commitment to exclusively buy authorized inventory as per the IAB Tech Lab’s ads.txt protocol. In addition, Tremor Video DSP has been awarded the Certified Against Fraud Seal for full compliance with Trustworthy Accountability Group’s (TAG) Certified Against Fraud Program.

“We are delighted to recognize Tremor Video DSP with TAG’s Certified Against Fraud Seal, which demonstrates the rigorous steps taken by the company to fight fraud, protect the digital advertising ecosystem, and safeguard advertisers’ brands,” said Mike Zaneis, CEO of TAG. “We look forward to working with Tremor Video DSP to continue to advance these important efforts to build a safer, more transparent advertising supply chain.”

In addition, Tremor also announced that it has hired Kristin Marchesiello, Esq. as the Associate General Counsel and Privacy Officer to oversee privacy related issues and initiatives.