Top App Analytics Tools 2015

Artyom Dogtiev

In Uncategorized

September 28, 2015


The today’s app market landscape consists of 3M+ iOS and Android apps combined and, at the same time, only 27 is the number of different apps people use monthly. It means app developers have to fight two battles at the same time. One – as they compete with other apps on the App Store, Google Play or other app store and the second one unfolds right on an app user mobile device screen, it’s the fight for an app user’s attention and time he spends on apps.

In this environment it’s no more a question of if, but what app analytics company service to use! It’s become a common sense to have an SDK built into your app that monitors and reports analytical data about how your app is being used by its users.

Every app development company has its own business goals, level of funding and market niche it develops apps for. We want to present a lineup of the best app analytics companies to choose from. When you make a decision about what company to choose always request a demo to guide you through a company’s dashboard and make use of its features to get an accurate picture of how people use your app, what issues they encounter with and so you’ll be able to improve their experience.

The Full List


Localytics is the leading mobile app analytics company, based in Boston, Massachusetts. It was established in 2009 by Raj Aggarwal with a clear goal to help businesses to build stronger relationships with their mobile and web app users, via sophisticated app analytical tools. Among its clients are eBay,, Microsoft, The New York Times, ESPN and HBO. Localytics helps its companies to get a better insight into their app users behavior and increase level of user engagement. The company currently supports 6,000+ customers and reaches 37,000 apps, 2.7 billion devices and 120 billion data points monthly. On March, 2015, the latest funding round has brought the company $35M.

Pricing: ranging from a free plan to track up to 10k MAU to $1,200 / month

Platforms supported: iOS, Android, Windows Mobile, BlackBerry, HTML 5


  • LTV measuring
  • Live demo
  • Retroactive funnel analysis
  • API
  • A/B testing
  • Dedicated account manager
  • Real-time analytics
  • Marketing Automation (push, in-app messaging)
  • Safe Harbor Certified


  • Lack of export feature (in particular, no Excel format support)

About Localytics


Mixpanel is an app analytics company, founded by Suhail Doshi and Tim Trefren in 2009, San Francisco, US.  It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz, Max Levchin and Keith Rabbis. The company’s mission is “to help the world learn from its data“. Over the course of six years it managed to build the industry leading analytical platform for mobile and web. The company is focused on creating a solution that helps businesses to understand their users behavior by tracking their actions. Along with app and web apps tracking features, it offers tools to communicate with app users. As of April 2013, Mixpanel claimed to track 48 billion actions per month for its customers. The company’s clients portfolio includes Path,, Quora, AirBnb, Miniclip, Docusign, Venmo, WordPress, Rosetta Stone, Demand Media, Kickstarter and Jawbone. On December, 2014, the latest funding round has brought the company $65M.

Pricing: ranging from from a free plan (to track up to 25k MAU) to $2,000 / month

Platforms supported: iOS, Android


  • A/B testing feature
  • Retroactive funnel analysis
  • True Cohort Analysis
  • Multi-language support
  • Simplified app data presenting interface
  • Bookmarks and annotations support for data graphs
  • Marketing Automation (push, in-app messaging)


  • No live demo
  • No custom dashboards
  • Setup requires more technical expertise

Mixpanel Core Features



Countly is a real-time mobile analytics platform, founded in July, 2013 by Atilim Cetin, Osman Koycu and Onur-Alp Soner in Istanbul, Turkey. It operates from two headquarters – the development and support team is Istanbul, Turkey based and the sales team is New York, US based. The company’s platform is open source under a modified AGPL license for developers to build their own in-house analytical solution, at the same time it offers commercially licensed Countly Enterprise Edition for corporations. Country provides companies with training, SLA agreements, development and deployment support as part of its Enterprise Edition. Countly has four product offerings:

– Enterprise Edition (on-prem or private cloud)
– Enterprise Marketing Edition (on-prem or private cloud)
– Countly Cloud (SaaS)
– Community Edition (open source)

It operates on 2,000 + servers to serve 3,000+ apps in 120 countries and tracks 50+ billions events a month.

Pricing: ranging from a free plan to $60 / month for Cloud edition

Platforms supported: iOS, Android, BlackBerry, Windows Phone, Apple Watch, Mac OS X, Unity3D and Flash


  • Very responsive and easy-to-use UI
  • Real-time analytics
  • Open Source
  • Flexible statistical plugins management
  • Guided Demo
  • White label (Enterprise Edition)
  • User-permission management


  • weren’t identified

Introduction to Countly Mobile Analytics Platform



GameAnalytics was founded in 2012 by Morten E. Wulff in Copenhagen, Denmark. It is the only app analytics platform that is solely focused on mobile games. The company’s headquarter is Denmark based, data engineering team is located in Berlin, Germany and commercial team operate from London, UK. Its analytical platform supports the full app cycle, starting from acquisition to retention and monetization of mobile game players. Among its distinctive features are reporting on completion time per game level, 3d heat map of in-game events. GameAnalytics pricing model allows game developers to track an unlimited number of events to monitor in-game player behavior. It tracks data for 5,000+ mobile games, with a total of over 2,5 billion players since its launch in 2013. Among the company clients are companies that brought to the market such game hits as Crossy Road, Trial Extreme, Fun Run, Zombie Catchers and others. On December, 2014, the latest funding round has brought the company $5,5M.

Pricing: free

Platforms supported: Unity for iOS, Android, Flash, Windows, Web GL


  • Free
  • Unity legacy SDK to support iOS, Android, Windows, web player and web GL as well as native iOS, native Android Corona SDK, Xamarin SDK, Python and Flash legacy SDK
  • Measures game specific KPIs
  • Pre-configured events for Unity
  • Custom dashboards


  • weren’t identified

Game Analytics Playbook



Appsee was founded in 2012 in Tel Aviv, Israel by  Zahi Boussiba and Yoni Douek. The company’s goal is to help companies deliver the best possible customer and user experience with their mobile apps. The distinctive feature of the company’s app analytical suite is capturing an app user experience on video in various sections of the app to analyze. In the AppSee dashboard app owners and developers can see and act upon video reports of their app users experience. For the last three years AppSee has managed to get on board, as their clients, companies like SocialRadar, Photobox, British Gas, Perk. On December, 2014, the latest funding round has brought the company $2M.

Pricing: a 14 days free trial, regular plans pricing isn’t disclosed

Platforms supported: iOS, Android


  • User experience visualization (app sessions video recordings)
  • Real-time analytics
  • Touch heatmaps
  • Crash recordings
  • Conversion funnels
  • Enterprise solution (dedicated account manager, server side API, 3rd party integrations)


  • Metrics set is basic (comparing with other solutions)
  • Not transparent plan upgrade policy
  • High priced plans
  • iOS & Android only

The Introduction to AppSee



AppAnalytics is San Jose, US based promising young company founded by Taner Akcok in January, 2015. Its technical expertise lays at providing the heatmap technology based analytical SaaS platform to help businesses to increase their sales and maximize their app user engagement. On January, 2015, the first funding round has brought the company $300K.

Pricing: ranging from a free plan, $399/mo Corporate plan to an Enterprise one with non-disclosed pricing tag.

Platforms supported: iOS, Android, Windows Mobile


  • Free trial
  • Touch heatmaps
  • User analytics
  • Gesture recognition
  • Low footprint (doesn’t impact app performance)
  • In-app analytics
  • Conversion funnels
  • Custom dashboards
  • iOS, Android, Windows Mobile & Desktop


  • Low funding
  • Young company with credibility yet to deserve

Mobile AppAnalytics Fundementals



Apsalar is an enterprise mobile app analytics company, founded in May, 2010 by adtech veterans Fazal Majid and Michael Oiknine. With a headquarter in San Francisco, US, it’s on a mission to provide the best enterprise marketing analytics solution for mobile app marketers. The company focuses on providing in-depth ROI metrics, regardless of app monetization model, has won the company many enterprise clients.  Apsalar is an original Facebook Mobile Measurement Program (MMP) partner, it also boasts 300+ publisher/network/technology integrations. Currently 35,000+ mobile apps have installed its SDK, reaching 1,5+ million devices. The company has raised $15 million from top-tier venture capital firms including DCM, Thomvest Ventures, Battery Ventures, and DN Capital.

Pricing: Basic plan is free, Business plan $999 / mo, Professional plan $1,999 / mo, Enterprise plan price isn’t disclosed

Platforms supported: iOS, Android


  • Real-time cohorts
  • Marketing Automation (push, in-app messaging)
  • LTV measuring
  • It provides users with a combination of both analytics and attribution features
  • Cross-app funnel analysis


  • No custom dashboards
  • iOS and Android only
  • Customer support isn’t always responsive

Apsalar Starter Kit



Upsight (formerly Kontagent+PlayHaven) is a mobile analytics and marketing company founded in 2007 by Albert Lai and Jeffrey Tsung. The company’s mission is to transform the world’s data into valuable action. UpSight is headquartered in San Francisco, US with additional offices in Toronto, Canada and London, UK. The set of the company analytical tools helps app developers and marketers to better understand users behavior and influence them with targeted in- and out-of-app engagement, retention, re-engagement and monetization campaigns. UpSight tops the list of the mobile analytics and marketing platforms, processing 500+ billion data points monthly and used by thousands of apps owners worldwide to optimize their mobile businesses. It tracks 1,500+ apps, over 250 million MAU and in excess of 150 billion events each month for customers globally. Uptight is the app analytics platform of chose for established brands such as Warner Brothers, Viacom, and Turner, and game publishing powerhouses such as BigFish, Activation, Electronic Arts and Glu Mobile. On April, 2015, the latest funding round has brought the company $7M.

Pricing: custom pricing, no plans

Platforms supported: iOS, Android


  • Custom dashboards
  • Flexible KPIs management
  • A/B testing
  • Live Demo
  • K-factor (growth factor) measuring
  • Marketing Automation (push, in-app messaging)
  • Free Trial
  • Unlimited data storage


  • Pricing isn’t available

Introducing UpSight Marketing



SWRVE is one of the most established mobile marketing automation platforms, founded in 2010 in San Francisco, US by Hugh Reynolds and Steven Collins It pioneered combining predictive analysis with messaging for mobile apps with its Predictive Marketing Suite. This technology is based on a continuously updated behavioral algorithm that determines an app user’s propensity for action or inaction. Swrve offers a combination of analytics, segmentation, AB testing and in-app messaging. Among many customers the most notable are  Warner Brothers, Microsoft, The Guardian, Condé Nast and Backflip.  In 2015, Swrve also ranked #420 in Inc. magazine’s 34th annual Inc. 500. On September, 2014, the latest funding round has brought the company $10M.

Pricing: free trial, monthly plans pricing is undisclosed

Platforms supported: iOS, Android


  • Live demo
  • A/B testing
  • Marketing Automation (push, in-app messaging)
  • Predictive suite to increase an app marketing efficiency


  • iOS and Android only

SWRVE Introduction



Kochava is a mobile analytics and attribution company that was founded by Charles Manning and the team of alike thinkers in 2011. It’s located at Sandpoint, US and has an office in Beijing, China. Among all mobile app analytics companies, it stands out thanks to the best lineup of strategic partners. The Kochava value proposition for app developers is a single, universal, buy-side SDK to track everything from impressions to post install events. The set of analytical tools include event creation, event post backs, Apple Watch and Beacons support and business intelligence.

Pricing: free trial, monthly plans pricing is undisclosed

Platforms supported: iOS, Apple Watch OS, Android


  • It provides users with a combination of both analytics and attribution features
  • iBeacons support
  • IdentyLink technology (cross-device app user identification)
  • Buy-side SDK
  • COPPA compliance
  • LTV measuring
  • Server-to-server API
  • The biggest mobile ad network partnership


  • not discovered yet

Kochava Optimization Beacon


AppDynamics is a mobile application performance monitoring company, was founded by Jyoti Bansal and Bhaskar Sundara in 2008 in San Francisco, US. It occupies a unique niche on the mobile app analytics market. The company’s platform allows to collect millions of app performance data points to make sure both an app and its back-end infrastructure work reliably. AppDynamics is capable to analyze app user behavior, operational and business data to improve mobile business performance. Comprehensive analytics, auto-collecting data without any significant changes in an app code, uncluttered easy-to-use dashboards – all these features allow app developers and owners to be more efficient. The platform is capable to handle upto 500M metrics/minute and 1 Trillion events/day. Among its clients such companies as Nasdaq, CA Wily, HP Mercury, BMC, Oracle, Sun, and McAfee.

Pricing: free trial, free Lite plan, custom quote for Pro plans

Platforms supported: iOS, Android


  • Easy-to-deploy
  • App behavioral learning
  • Self-configuring platform
  • Effective app production monitoring
  • App performance alerts
  • Apple Watch OS support


  • Focus on large enterprises
  • Flash-based technology Dashboard

AppDynamics Mission



Heap is a mobile app analytical company, founded by Matin Movassate and Ravi Parikh in 2013 in San Francisco, US. Its platform serves both web and mobile apps, by automatically capturing every user action inside either web or iOS app and measuring it all after the fact. It tracks clicks, taps, swipes, form submissions, page views. The platform advantage is that it allows to track more in-app events than users thought to log upfront.

Pricing: ranging from a free plan, $599/mo Premium plan, to a custom quote for the Enterprise plan

Platforms supported: iOS, web


  • Retroactive analytics
  • Real-time analytics
  • Direct data export (part of the Enterprise plan)
  • Retention tracking
  • Funnels building


  • No data-out API
  • No native Android support

Getting Started with Heap



MoEngage is a San Francisco, US & Bangalore, India based user analytics and engagement company, established in 2007 by Raviteja Dodda and Yashwanth Kumar. MoEngage major focus is on improving customer retention and lifetime value, it empowers users with tools to understand their app users behavior and reach them out with relevant content automatically, at the right time using the right medium. It’s capable to profile app users from acquisition to in-app behaviour till uninstall. Among its US-based clients are mobile-based local marketplace Sell It and on-demand parking app SpotHero. On September 14, 2005 the company has raised $4.25 million in Series A funding.

Pricing: free plan, regular plans pricing is undisclosed

Platforms supported: iOS, Android, Windows Mobile


  • App users profiling (from acquisition till uninstall)
  • iOS app uninstall tracking
  • Integration with MobileAppTracking, Appsflyer, Apsalar and others
  • Marketing Automation (push, in-app messaging)
  • The largest app marketing automation platform in India


  • Limited presence on the US and European app market
  • Young company with credibility yet to deserve

About MoEngage



Taplytics is a mobile A/B testing service, founded by Aaron GlazerCobi Druxerman and brothers Andrew Norris and Jonathan Norris  in 2013 in San Francisco, US. The core of the company’s services set is an advanced A/B testing, push notification and analytics. The level of A/B testing sophistication allows to eliminate the need for app updates to test various features and hence greatly speeds up app development process. Among the company’s clients are Target, Pivotal Labs, Indigo. During the latest seeding round, the company has managed to raise $2,4M.

Pricing: a free plan (to track up to 25k MAU), the Enterprise plan pricing is upon request

Platforms supported: iOS, Android


  • Advanced level of A/B testing to test any app interface element
  • BigQuery tool to get access to raw data (experiments, events, or push notifications) to setup custom metrics
  • Easy setup
  • Live chat support
  • Mixpanel and Google Analytics integration


  • iOS & Android only

Taplytics: Mobile A/B Testing You’ll Actually Use

On this list we’ve presented the top app analytics companies on the app market. Right now it’s beyond any doubt that any app developer should measure KPIs for his app to be able to improve his app based on its users experience. We encourage you to use app analytics services of a company from this list to run your app business more efficient.