Todd Rambilas, CEO, Blackfox Talks Mobile Acquisition

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Posted: February 10, 2016

Todd Rambilas is CEO of Blackfox Inc. an international mobile acquistion network. He has over 10 years of marketing experience and was previously a super affiliate. Knowing all the struggles and hardships affiliates and publishers faced he decided to launch his own network in 2012 filling the gap most publishers have with offers. Todd has been fortunate to work with fortune 5000 companies before their growth stage and has seen all forms of growth that can take place within a startup. He has deep roots and understanding within the mobile space and knows how to build profitable funnels from when a user installs your app to re-opening.
What is Blackfox and what do you offer?
Blackfox is a mobile acquistion platform that allows advertisers and publishers to collaborate.
We belive in detail and allow our advertisers to define there targeting by state and device to receive relevant high retention and superb quality of users.
For our publishers we make sure to monetize 100% of there inventory and provide them above market rates for installs and cost per action.
Our publishers get exclusive access to our suite of tools to monetize every user within there app or site. At the same time we work hand in hand to deliver you to success.
What types of clients do you work with?
We work primarily with app install clients being on the Google Play store, App Store or .apk.
At the same time we a variety of lead gen campaigns and straight sale offers that have seen only growth since joining us.
What countries are you focused on and where are you seeing the most growth?
Our main priority is Tier 1 countries being US UK AU CA NZ but we’ve been growing internationally and have expanded our team to cater to SEA and LATAM.
What tips do you have for affiliates that want to build a profitable campaign? 
For any affiliate looking to build a profitable campaign the first thing I’d look at is to see what vertical the offer is in. If it’s one I have experience in all the better because I can run it on my tried and tested sources. If it’s a completely new niche I’d stick to mass market verticals, then I’d ask my AM for a list of top performers, I’ll conduct some research on the type of sales material needed and finally run on my traffic sources and optimize placements.
What do you think are the most important trends in app marketing right now? 
The most important trend I for any advertiser should always be retention rates. Especially if its a gaming offer. I’d look to see what exactly my user is doing after installation. How many times a day are they opening, how long till a sale or uninstall with this data I can then optimize accordingly.
What mobile devices do you use?
Mainly Android
What are your favourite apps?
A flashlight app we’ve built so I’m a bit biased. Youtube, DU booster, and Skype.
What do you think about the Apple Watch?
Its pretty impressive not really an Apple fan but my friends are able to accomplish a lot more simply by tapping a screen on there wrist rather then have to pull out there phone everytime and worry about cracking the glass screen.
If you want to know more about what Todd and his company do visit!