Thunder rolls out Thunder Apps to boost mobile advertising campaign optimisation


Thunder, the ad personalisation and analytics company, has just rolled out Thunder Apps, which it hopes can establish an ecosystem of ad technology apps and integrations for the Thunder Creative Management Platform (CMP). The new feature includes a DCO App, a tool described as a “dynamic creative decisioning app”. Essentially, it enables clients to more quickly test and optimise their mobile and digital advertising campaigns.

The company has also included a new fraud detection app based on Forensiq’s ad fraud technology as well as an app that powers system integration and agency support.

Thunder Apps add audience and creative-level analytics to the Thunder CMP for enhanced data insights.

Victor Wong, CEO at Thunder says:

“We are thrilled to offer clients access to everything they need to create and manage highly optimised cross-channel campaigns. You can reach customers with the right content, at the right time, at each stage of their journey in a much more integrated way. Thunder’s vision is to be the platform for relevant messaging to all audiences across all channels. Layering apps on Thunder CMP gets us there faster. It makes the experience of your ad tech stack more seamless. These are the best partner APIs and systems integrations available.”