TabMo hires Dan Read
TabMo, the programmatic video advertising company, has announced the recruitment of Dan Read as Head of Trading and Platform Sales. Read joins the mobile advertising firm from location targeting company Mobsta and will be heading TabMo’s commercial strategy.
In addition, the company has promoted Shanil Chande to Head of Agency Sales, which reflects TabMo’s expansion plans and continued growth. Read says:
“TabMo is reaping the rewards for developing technology to fill a gap in the market; its growth since it launched in the UK has been impressive,. In addition it can offer the transparency that advertisers are now, quite rightly, demanding, while its focus on the creative is much needed in this sector. I look forward to playing a part in its continued success.”
Chris Childs, UK managing director at TabMo, adds that Read’s experience is likely to boost services for clients and open new doors with brands which have yet to explore mobile advertising.
“Shanil’s expanded role will enable him to increase our influence within agencies, thereby further strengthening our growth strategy.”
Erica Chriss joins Pushspring
Independent mobile app audience data firm PushSpring this week announced that Erica Chriss joined the company as Executive Vice President for Business Development and Publishing. Chriss will be responsible for publisher partnerships and development activities. She brings on board a wealth of experience from startups NextBus, Digital Chocolate, and LimeLife to boost mobile for clients and brands.
PushSpring CEO and Co-founder Karl Stillner, says:
“I’m delighted that Erica has joined the PushSpring team. Her expertise in mobile advertising, start-up track record, and proven leadership capabilities are precisely what we need to for the next phase of PushSpring’s growth.”
Steelhouse announces two additions to its executive team
SteelHouse, the performance advertising software company, has added industry veterans Boris Bronshteyn and David U. Simon to its team this week. Bronshteyn joins from Target Media Partners where he oversaw the company’s technological leadership. At Steelhouse, he’ll be stepping into the newly created role of Chief Technology Officer to drive product innovations.
David A. Simon joins from Social Flow and will be leading Steelhouse’s brand and marketing functions as Chief Marketing Officer.
Mark Douglas, SteelHouse President & CEO, says:
“Boris and David bring tremendous knowledge, deep expertise and unique capabilities to our already strong leadership team. They will play key roles in our expansion as we ready for our next phase of growth.”
In addition, the company has promoted Chris Innes to COO from Chief Monetisation Officer.