Mobile Native Ads are of the fastest growing areas of the app market right now. Some of the key trends include:
- Growth of new native ad formats that fit with specific content types e.g. games, news articles, utilities
- Shift to programmatic and real time bidding for mobile native ads and increased use of video and rich media to provide immersive mobile native ads experiences
- Proliferation of new platforms and services to support native ads on mobile with growing % of mobile ad spend driven by this sector
This landscape lists some of the players in the mobile native ads ecosystem and is available as a PDF here.
You can also download our Mobile Native Ads Guide here or check out this post to find out How to Monetise Your App with Mobile Native Ads