Generating revenue from an app or mobile game with advertising is an increasingly complex process. Developers are often faced with ‘SDK bloat’ with the need to test and incorporate multiple partners, this can be prevented by finding the best in class platform for your specific needs from the get-go. So we’ve created a list containing some of the key App Advertising SDKs out there for app publishers and app developers.
Discover the best app advertising SDKs for your needs from our new ‘Landscape snapshot’, available here as a PDF, with links and more information on the companies we have highlighted in our guide.
Some of the key trends in app advertising SDKs include:
- New and diverse ad formats mean it’s best to work with a number of SDKs to serve up different ad units at different points in the user journey.
- Growth in international traffic and value suggests developers need to work with a range of SDKs to provide good coverage in specific markets or regions to maximise revenues.
For a full list of services, follow the link to our App Developer Tools Directory