According to a survey of around 6,100 teens in the US, nearly half (47%) of them prefer Snapchat over other social media platforms.
The Piper Jaffray survey was conducted in autumn 2017 among predominantly 16-year-olds.
It reveals that Instagram is the second preferred social media network for 24% of teens, followed by Facebook (9%) and Twitter(7%).
Snapchat preference has been steadily growing over the last two years, from 11% in spring 2015, when Instagram (29%) and Twitter (21%) were still the preferred platforms.
Similar research by eMarketer recently found that Snapchat usage is likely to increase a whopping 25.8% to 79.2 million users a month, driven by usage among 18-24-year-olds.
The survey also found that 82% of teens expect their next phone to be an iPhone. More than half of teens also would like to see digitally downloaded games in the future.
In addition, streaming is still a preferred method for the age group to catch up on video content, whilst TV declined 2% since autumn 2016.
Interestingly, the number of Pandora mobile app radio listeners may have dropped from 49% in 2016 to 35% in favour of services such as Spotify and YouTube.
October 13, 2017