Mobile ad exchange TapSense has announced a 400% increase in revenue year-on-year for the first three quarters of 2014.
The large revenue jump was chiefly attributed to strong demand for TapSense’s private RTB exchange, which the company claims has proven very popular with premium publishers.
TapSense’s CEO and co-founder Ash Kumar said:
“Our growth has been fueled by mobile publisher adoption of our Private RTB Exchange product. The publisher segment has long been underserved by ad tech companies. Our tools put them back in the driver’s seat when it comes to advertising monetization. With TapSense, they can easily tap into the larger programmatic buying trend and not get left behind.”
TapSense’s announcement confirms that premium publishers and big brand advertisers are increasingly getting on-board with mobile RTB – and this hasn’t gone unnoticed by other players. Earlier in the week MobFox announced the launch of a new private RTB exchange in partnership with Airpush, while mobile RTB specialists Nexage were snapped-up by ad network Millennial Media a couple of months back.
TapSense also says that the recent surge in mobile retargeting has also brought a lot more advertisers to the table during the current quarter. VP of marketing Gregory Kennedy adds:
“This technology adds high value for marketers, helping drive re-engagement and increasing lifetime value. For publishers, retargeting provides helps increase their eCPM. We’ve experienced eCPMs of over $15 for many app developers.”