Tapjoy, the mobile advertising platform, has announced that its platform grew to 600 million mobile consumers by the end of Q2 2017. That growth is largely driven by the firm’s rewarded video product which increased 80% year-on-year in daily unique views.
Shannon Jessup, Chief Revenue Officer of Tapjoy, explains:
“Our ad platform experienced tremendous growth during the past two quarters thanks to several important advances in our technology, a continued supply of engaging ad content from industry-leading advertisers, and of course, our partnership with some of the biggest names in app publishing. We are honored to work with many of the most popular titles in the app stores today to bring our fun and highly-engaging rewarded ads to millions of additional consumers.”
Tapjoy added around 20,000 new apps and 150 new partners to its platform during the first half of the year, including SEGA, Miniclip, Zynga, Zeptolab, Jam City, Atari and others.
In addition, mobile game Best Fiends joined the Tapjoy community. The game has already seen over 60 million downloads and $65 million in revenue. Others include Jam City’s Cookie Jam Blast, ZeptoLab’s C.A.T.S., SEGA Network’s Crazy Taxi Gazillionaire and more.