Sustainable smartphones: 61% of all iPhone models ever sold are still being used

Anne Freier

In Mobile Advertising

September 13, 2017

It has been more than 10 years since Apple first launched its original iPhone. Now, the company has lifted the lid on its new iPhone X (8). Just in time, mobile market intelligence firm Newzoo has taken a closer look at iPhone usage across the globe.
Apple has sold a whopping 1.2 billion iPhone as of June 2017, with an average 323,000 of the shiny devices being sold each day.
That doesn’t mean that the smartphones are throw-away models though. Instead, 61% of all iPhone sold are still in use, with the majority (81%) of them being pre-2014 versions.
The Newzoo Global Smartphone and Tablet Tracker also highlights that 730 million iPhones have been in use worldwide as of July 2017.
China has the largest population of iPhone users at 243 million (33.3% of all users worldwide), followed by the US with 134 million (18.4%).

Based on those 730 million devices, the majority are iPhone 6 versions, with the iPhone 7 performing slightly weaker.

The large majority of all iOS devices are now running iOS 10 (88%). The beta version of iOS 11 is currently being used by 0.6%.

Peter Warman, CEO of Newzoo, explains:

“Newzoo has a special relationship with the iPhone for two reasons. First and foremost, Newzoo was founded just days before the first iPhone went on sale. Secondly, the impact that Apple’s iPhone, iPad, and App Store had on the games market was key to our growth, being a market intelligence firm that specializes in navigating change. The result of our early and continuous effort to track the mobile space has resulted in a unique stack of mobile intelligence that now serves clients in almost any industry imaginable.”