Spotify’s April 24 event will be all about its mobile app

Andy Boxall

In App Business

April 17, 2018

Spotify will announce news regarding its mobile app on April 24, according to a series of invitations and teasers sent out by the company. Initially speculated to be an event for hardware, potentially a Spotify smart speaker, the company has clarified that it will cover the mobile app.

The latest teaser says:

“We’ve got news for you. Hear about what’s next for our mobile app.”

The even will take place in New York on April 24, and it’s unusual to hold a dedicated press conference for a simple app update, so there may be more to this than Spotify is currently letting on.

Speculation now focuses on a voice search feature for iOS, making navigation around the app easier, particularly when driving or using the app hands-free. There may also be alterations to Spotify’s free subscription option, which make it easier to use on mobile devices, and helping convert free users into subscribers.